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American Family Insurance About

At American Family Insurance, we understand there is more to insurance than the policy and that people matter most. That’s why our strong network of approximately 4,300 independent contractor agents and more than 8,100 employees works so hard to understand the needs of our diverse customers.Our service commitment means working with our customers and offering responsive and knowledgeable service beyond the sale. It means providing fast and fair claims handling. Ultimately, it means helping to ensure our customers’ peace of mind through financial protection and personal attention.

Financial Strength

An insurance policy is only as good as the company backing it up. At American Family, our financial stability has been proven by the unwavering support we’ve given our customers over the years.

American Family Insurance Ratings

  • 2.7
  • 2.9
  • 2.3
  • 2.1
  • 2.5
    overall rating

Based on 63 review – 1 is lowest, 5 is highest

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As a mutual company, our customers are our owners so we can focus on long-term results. We use our profit to maintain a strong financial position, which allows us to protect our policyholders from unexpected losses, deliver products and services that have value and meet the insurance needs of our customers today and in the future.

Our size, strength and stability allow us to offer a broad range of high quality products and services at a competitive price. Today, we have approximately:

– $14.6 billion in assets
– $4.8 billion in policyholder equity

With numbers like these, you can be assured that American Family’s strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.


On Oct. 3, 1927, American Family began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 18 states. In addition, we are the nation’s third-largest mutual property and casualty insurer and 16th-largest property and casualty insurance company group.

American Family Insurance Group is currently comprised of these companies:

– American Family Mutual Insurance Company
– American Standard Insurance Company of Wisconsin
– American Family Life Insurance Company
– American Family Financial Services, Inc.
– American Family Brokerage, Inc.
– American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
– American Standard Insurance Company of Ohio (Ohio subsidiary; companion to American Standard Insurance Company of Wisconsin)
– Amfam, Inc.
– American Family Securities, LLC

In 2002, American Family celebrated 75 years of growth and success. Our unique company history and historical timeline shows how we got from there to here.

“All Your Protection Under One Roof”

American Family offers a full selection of reliable insurance and financial products. Whether you need vehicle insurance, home and property insurance, health insurance, life insurance,* business insurance or financial products like annuities* or loans**, we’ve got you covered.

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American Family Insurance

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