Unitrin Direct Auto Insurance is Now Available in California

CHICAGO, Dec 6, 2001 (BUSINESS WIRE) — California drivers now have a new choice in the highly competitive auto insurance market, with the entrance of Unitrin Direct Auto Insurance into the state. Recently, an insurance trade group estimated that auto insurance premiums would rise an average of 5% to 8% next year. ” We see a golden opportunity in California because we could save consumers up to 20% on their current insurance rates”, said Larry Sundram, President of Unitrin Direct. “With the addition of California we now serve 25% of the U.S. population.”

Unitrin Direct Auto Insurance is also available in Pennsylvania, Michigan and Florida.

Unitrin Direct has started a series of TV and direct mail advertisements throughout the state, and sells auto insurance directly to consumers through its California call center (1-800-UNITRIN) and web site (www.unitrindirect.com).

Headquartered in Vista, California, Unitrin Direct combines the personalized service of a small organization with the financial security of a much larger organization. Unitrin Direct’s underwriting insurance companies are members of the Unitrin P&C Group, and enjoy an A+ (Superior) rating from A.M. Best, one of the leading experts in assessing the financial stability of insurance companies.

Unitrin Direct is a business segment of Unitrin, Inc. (www.unitrin.com), headquartered in Chicago (stock symbol: UTR). Unitrin’s member insurance companies have served the basic financial needs of individuals, families and small businesses since 1926. Through its insurance subsidiaries, Unitrin provides property and casualty insurance and life and health insurance. The Unitrin family of insurance companies currently has over $5 billion in assets and 6 million insurance policies in force. Unitrin’s insurance companies employ more than 6,700 associates.

For more information, or to get a quote for Unitrin Direct Auto Insurance, call 1-800-UNITRIN or visit www.unitrindirect.com.

CONTACT: Unitrin Direct

Bob Chambers, 760/597-4629

[email protected]

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