Charles Nurnberg, President and CEO of Sterling Publishing Co., Inc. and Bill Novelli, CEO and Executive Director of AARP, today announced an agreement to create and publish books bearing the AARP trademark.
Under the terms of the agreement, Sterling and AARP will jointly produce at least eight books a year beginning in Spring 2004 to cover a range of topics from financial and consumer issues to health and mind enhancement.
“We are thrilled to have the opportunity to work with such a well-respected organization as AARP,” said Sterling CEO Charles Nurnberg. “They have terrific programs which appeal to a major and growing segment of the population, a thorough understanding of their members, and most importantly, excellent content for books targeted to their broad constituency. We look forward to collaborating with their creative team to develop bestsellers and solid backlists.”
“For some time, we have been seeking the perfect publishing partner to help us create a successful series of titles dedicated to the interest of our membership and the 50+ population in general,” said AARP CEO Bill Novelli. “Sterling’s trade and special sales expertise, their commitment to editorial excellence, and their success with publishing and marketing brands make them an ideal partner.”
The contract will be managed through AARP Services, Inc — a subsidiary of AARP. AARP Services President Dawn Sweeney said, “This relationship and the resulting products are exactly what AARP member’s value. Our research shows that our members want life-enhancing resources that help them live the lives they choose. This book series promises to be the kind of informative, innovative and engaging product that members have come to expect from AARP and providers such as Sterling Publishing.”
AARP Services, Inc. (ASI) is a wholly owned and independently operated subsidiary of AARP. ASI manages a range of products and services designed to respond to the broad and diverse needs of the AARP membership.
AARP is a nonprofit, nonpartisan membership organization dedicated to making life better for people 50 and over. We provide information and resources; engage in legislative, regulatory and legal advocacy; assist members in serving their communities; and offer a wide range of unique benefits, special products, and services for our members. These include AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; Segunda Juventud, our quarterly newspaper in Spanish; NRTA Live and Learn, our quarterly newsletter for 50+ educators; and our Web site, www.aarp.org. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
Sterling Publishing Co., Inc. is one of the world’s leading publishers of nonfiction titles with over 6,000 titles currently in print. Among its best-selling titles are Windows on the World Complete Wine Course, The all New Good Housekeeping Cook Book, Chapman Piloting & Seamanship, Yoga for Wimps, The Illustrated Dream Dictionary and the Poetry for Young People Series as well as others in the categories of crafts, gardening, home design, woodworking, puzzles and games etc. Sterling Publishing Co., Inc. is a wholly owned subsidiary of Barnes & Noble, Inc.