MSN Enhances Personal Finance Service with Addition of Health Insurance Plans from EhealthInsurance

eHealthInsurance is Exclusive Provider of Health Insurance for MSN Р’В®, Allowing Customers to Research, Apply for and Purchase Health Insurance Online

SUNNYVALE, Calif. – August 28, 2001 – MSN Р’В® customers now have direct access to online quoting and purchase of the industry’s leading selection of health insurance products through eHealthInsurance. MSN has selected eHealthInsurance as its exclusive provider of individual, family and small business health insurance policies through CNBC on MSN Money, the personal finance service from Microsoft and CNBC, located at

“This alliance exemplifies Microsoft’s strategy in the personal finance space, partnering with leaders in the industry to provide the best personal finance service in one place online,” said Chris Jolley, director of marketing for CNBC on MSN Money. “Insurance is a key component of any individual or family financial portfolio and by aligning with eHealthInsurance, the leader in distribution and product selections across the country, we’re bringing the best health insurance solution to our users.”

Through eHealthInsurance’s free service, CNBC on MSN Money offers consumers a way to learn about, compare, apply for and purchase a wide selection of leading health insurance plans. Consumers can access eHealthInsurance’s services through MSN Search, by typing in key search words, and on CNBC on MSN Money, by clicking on “Planning” and entering the “Insurance” section of the site.

“eHealthInsurance’s mission is to help more Americans get the right health insurance plans for themselves and their families. In addition to the millions of people who buy health insurance today, there are nearly 43 million people living without health insurance in the U.S. Many people don’t know that health insurance is accessible and affordable,” said Gary Lauer, chief executive officer of eHealthInsurance. “By offering the broadest selection of health insurance plans available to consumers through MSN, eHealthInsurance will be able to help more people get the health plans they need at a price they can afford.”

The eHealthInsurance offering includes online applications for more than 7,000 health plans from more than 70 of the nation’s leading health insurance companies, reaching 95 percent of the U.S. population. A selection of diverse plans available through eHealthInsurance includes Blue Cross, Blue Shield, Celtic, Golden Rule, HealthNet, Humana, Kaiser Permanente, PacifiCare and Unicare.

About eHealthInsurance

Founded in 1997, eHealthInsurance ( markets individual, family and small business health insurance and was responsible for the nation’s first Internet-based sale of a health insurance policy. The company has become the No. 1 destination for purchasing health insurance online by offering the broadest selection of health insurance companies and plans nationwide at the best available prices, and delivering unparalleled customer service through qualified customer service professionals.

eHealthInsurance is funded by The Sprout Group (Credit Suisse First Boston), Kleiner Perkins Caufield & Byers, Goldman Sachs, Lightspeed Venture Partners (formerly Weiss, Peck & Greer Venture Partners), QuestMark Partners and Dell Computer. The management team and board include former or current executives of Aetna, Arthur Andersen, Foundation Health, Healtheon, Hewlett Packard, IBM, MetLife, PacifiCare, Silicon Graphics, United Healthcare, Viewpoint Corporation (formerly MetaCreations) and other leading healthcare and technology companies. is a registered trademark of eHealthInsurance Services, Inc.

For More Information:

Emily Fox



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Nick Davis

Imagio|JWT for eHealthInsurance


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AnnMarie Coe

CNBC on MSN Money


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