InsWeb Launches Major Online Insurance Agent Lead Program

Recruiting Thousands of Agents Across the U.S.

SACRAMENTO, Calif., June 20, 2005 /PRNewswire-FirstCall via COMTEX/ — InsWeb Corp. (Nasdaq: INSW) — InsWeb, a pioneer and leader in online consumer insurance for over a decade, will launch a new agent lead generation program this summer, according to Will Phelps, Vice President of the InsWeb Agency Network. Called AgentInsider, the lead generation program will significantly broaden the reach of agents by connecting them with millions of online consumers shopping for insurance coverage.

“For the past 18 months, InsWeb has been distributing high quality leads to agents via a third party,” said Phelps. “With the introduction of AgentInsider, agents will now be signing up and receiving leads directly from our marketplace.

“The unique functionality of AgentInsider provides a more efficient, cost- effective alternative to direct mail, telemarketing, referral and other traditional methods agents have used in the past to develop consumer leads,” said Phelps. “The new program also levels the playing field for individual agents as they compete with insurance companies spending hundreds of millions of dollars in advertising each year.”

AgentInsider is an easy-to-use, efficiently designed lead generation program that provides agents with flexibility and control over the types, quantity and geographical locations of competitively priced, high caliber leads. These leads are generated by consumers who have gone to InsWeb’s web site — — seeking insurance quotes and assistance from local agents to complete their insurance purchases. Comprehensive consumer data is delivered to agents in real time.

To register for this program, agents simply log onto Once registered, they will be able to bid for consumer leads geographically by zip code, line of business — auto and homeowners insurance — and quantity.

“AgentInsider will be the only lead generation program that enables agents to set the price they are willing to pay for leads,” says Phelps. “AgentInsider represents the next phase in the evolution of the Internet as a new business development tool for agents.”

According to InsWeb surveys, 79% of agents use some form of lead generation service in their marketing; over 51% process between 50 and 250 leads per month and 93% are looking for immediate delivery of leads.

At the same time, more and more consumers are going online to gather and compare insurance quotes from various carriers. Most of these consumers are over 30 years old, college graduates and homeowners, with 10 or more years’ driving experience.

“More consumers start the insurance shopping process online before they finalize the sale with agents in their local community,” says Phelps. “In fact, over 3,000,000 consumers will start one of InsWeb’s insurance applications this year.”

InsWeb plans to expand their local agent lead program to include life, health and other lines of insurance in future generations of AgentInsider.

About InsWeb

InsWeb enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation’s highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at

“INSWEB” and AgentInsider are registered trade marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurers, brokers, agents, industry organizations, financial institutions, online partners, service partners, other mentioned companies and educational institutions, which are the marks of their respective entities.

SOURCE InsWeb Corp.

Press: Gail Horowitz of Zlokower Company, +1-212-447-9292, ext. 13, or

[email protected], or Investors: Jennifer Jarman of The Blueshirt Group,

+1-415-217-7722 or [email protected], both for InsWeb Corp.