InsWeb Launches AgentInsider Lead Generation Program for Insurance Agents Nationwide

SACRAMENTO, Calif., Sept 27, 2005 /PRNewswire-FirstCall via COMTEX/ — InsWeb Corp. (Nasdaq: INSW), a pioneer and leader in online consumer insurance for over a decade, today announced the launch of AgentInsider(TM), its new local agent lead generation program. AgentInsider significantly extends the reach of local agents by providing a cost effective way to connect with the millions of online consumers shopping for auto and homeowners insurance coverage at InsWeb, the world’s most visited online insurance marketplace.

“The launch of AgentInsider broadens our distribution model and is a significant milestone in fulfilling our vision of becoming the most comprehensive insurance marketplace for consumers, agents and carriers,” said Hussein Enan, chairman and CEO of InsWeb. “No online entity provides leads to both agents and carriers on a scale equal to InsWeb. Equally important, the AgentInsider service completes the experience for the large number of consumers who choose to initiate the insurance shopping process online but are interested in finalizing the sale directly with a local agent. Many agents already recognize the benefits of obtaining high quality leads from InsWeb, as we have delivered over 500,000 leads to local agents throughout the country in just the last six months through our partnership with a third party agent network.”

AgentInsider is an easy-to-use, efficiently designed lead generation program for both auto and homeowners insurance that provides agents with complete flexibility and control over the types, quantity, geographical locations and price of high quality leads. This year more than 4 million consumers will start an application at InsWeb’s insurance marketplace. Comprehensive data collected from InsWeb’s insurance quote request form is delivered to agents in real time.

AgentInsider is the only lead generation program that enables agents to set the price they are willing to pay for leads; this is achieved through InsWeb’s proprietary bidding system. The distribution of leads is always limited to a maximum of four local agents and never more than one agent from the same carrier affiliation. AgentInsider is also the only service providing agent contact information online directly to the consumer at the time of application, increasing the opportunities available to both parties for closing a policy.

As of today, more than 650 agents have registered and are approved to participate, with more than 450 actively bidding in the program at

“We are very pleased with the initial response to our AgentInsider offering from independent agents as well as insurance companies signing up to promote and sponsor the program for their agents, including MetLife Auto & Home,” said Will Phelps, vice president of the AgentInsider. “We are aggressively working to increase the number of agents and sponsoring insurance companies and believe this program will have a significant positive impact on the way agents and consumers interact going forward.”

About InsWeb

InsWeb enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation’s highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at

For further information regarding InsWeb Corporation, please review the Company’s filings the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management’s Discussion and Analysis of Financial Condition and Results of Operations.

This news release may contain forward-looking statements reflecting management’s current forecast of certain aspects of the Company’s future. It is based on current information, which we have assessed, but which by its nature is dynamic and subject to rapid and even abrupt changes. Forward- looking statements include statements regarding: projected future revenues, expenses and financial position; marketing and consumer acquisition; the results of certain strategic initiatives; increased or decreased participation by insurance companies; product and technological implementations; and projected expenditures and growth. The Company’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with the Company’s business, which include, but are not limited to: variations in consumer usage of the internet to shop for and purchase insurance; the willingness and capability of insurance companies or other insurance entities to offer their products or instant quotes on the Company’s website or through the Company’s licensed subsidiaries; changes in the Company’s relationships with existing insurance companies, including changes due to consolidation within the insurance industry; further changes in the Company’s relationships with existing insurance companies, including changes due to consolidation within the insurance industry; changes in the Company’s relationship with strategic and/or marketing partners; the Company’s ability to attract and integrate new insurance companies and strategic partners; implementation of competing Internet strategies by existing and potential insurance Company participants; implementation and consumer acceptance of new product or service offerings, such as policy fulfillment and other agency based services; the outcome of litigation in which the Company is a party; implementation and acceptance of new initiatives; insurance and financial services industry regulation; competition in all aspects of the Company’s business; fluctuations in operating results; or other unforeseen factors. The forward-looking statements should be considered in the context of these and other risk factors disclosed in the Company’s filings with the Securities and Exchange Commission.

NOTE: “INSWEB” and “AGENTINSIDER” are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.

SOURCE InsWeb Corporation

Will Phelps of InsWeb Corp., +1-916-853-3367, or [email protected]; or Media, Gail

Horowitz of Zlokower Company, +1-212-447-9292, ext. 13, or [email protected],

for InsWeb Corporation; or Investors, Jennifer Jarman of The Blueshirt Group,

+1-415-217-7722, or [email protected], for InsWeb Corporation