InsureMe Implements Hot Banana Software

Denver, Colo., – InsureMeР’В®, an industry leader providing consumer leads to insurance professionals, announced today it will implement the Hot Banana Active Marketing Web Content Management Suiteв„ў. Hot Banana Software is a leading provider of web content management (WCM) and eMarketing solutions. InsureMe will use the Hot Banana software to power its web site, to maximize search engine optimization (SEO), and to create an efficient content management process for non-technical authors.

InsureMe is an insurance lead referral company providing support to consumers looking for insurance. Established in 1993, InsureMe pioneered the internet-based insurance lead business and provided thousands of insurance professionals with over two million leads in 2004. After a detailed evaluation process, InsureMe selected Hot Banana for its ease-of-use, customization, and advanced web management capabilities.

“We are focused on providing a great online consumer experience, and look forward to using Hot Banana to keep our web site content exciting and current,” said Tim McTavish, InsureMe president. “Hot Banana will allow us to easily and quickly update information on the web site, providing both our consumers and agents with information about events in the industry and within their particular business.”

“InsureMe is a sophisticated and forward-thinking technology company that has done one of the best jobs planning their web infrastructure that I’ve ever seen,” said Krista Lariviere, president, Hot Banana Software Inc. “As a result, Hot Banana is being implemented in a high-performance, robust and fault-tolerant Windows Server environment. The new web site will be up and running in no time, and once the site is optimized for Active Marketing, it will help propel the company to the next level.”

About InsureMe

InsureMe, an Englewood, Colorado-based company, is the premier provider of online insurance leads for the insurance industry. The InsureMe service links people shopping for insurance with professionals selling it. The company helps millions of consumers each year find auto, home, life, long term care and health insurance quotes, while providing thousands of insurance agents with leads nationwide.

Press Contact:

Lori Reed

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