GE Financial Network Adds Health Insurance Services to Its Offering Through a Relationship with eHealthInsurance

Online Research, Comparison Shopping, and Application Tools Help Individuals Choose the Best Health Insurance Plans For Their Needs

Stamford, Conn. – March 5, 2001 – At a time when studies indicate that 20 percent of Americans are uninsured* and more and more families are finding their own health insurance, the GE Financial Network (, a consumer-focused financial services resource center, is adding nationwide health insurance services to its offering. The services will be provided through eHealthInsurance, a leading online provider of health insurance for individuals, families and small businesses.

GEFN is addressing a serious burden faced by consumers today — finding affordable health insurance that fits each individual’s personal needs and budget. Through eHealthInsurance, GEFN provides its visitors with a wide selection of insurers, plans and ancillary product lines from which to choose.

Individuals simply need to go to the insurance center at After entering a zip code and answering a few questions, they will immediately receive a list of health insurance plans to choose from. They can then compare prices and benefits of these plans side by side and apply for the one that best fits their needs directly through the GEFN site. Licensed insurance professionals are also available to help consumers with any questions throughout the decision making process.

“Our goal at GE Financial Network is to empower individuals to make the best financial decisions possible,” said Ellen Goldberg, Senior Vice President of Alliances and Venture Developments of GE Financial Assurance. “Health insurance is an important part of an individual’s personal financial plan. Through our relationship with eHealthInsurance, we will enable our customers to more easily find and attain affordable insurance coverage.”

“We are excited to provide this value-added service through the GE Financial Network,” said Gary Lauer, CEO, eHealthInsurance. “Our relationship allows us to provide the trusted benefits of our research, comparison shopping and online applications to GEFN customers so they can focus on choosing the health insurance plan that is right for them. This relationship also reflects our ongoing commitment to fundamentally change how health insurance is delivered by providing the tools and convenience consumers want.”

About GE Financial Network

GE Financial Network ( is a comprehensive, web-based financial services resource center, designed to help consumers manage their financial affairs. It offers personal assessment and innovative education tools, quality customer service and a knowledgeable team of licensed professionals. From mortgages to mutual funds, helps consumers to make the most educated financial choices on their own terms and at their own pace, whether it be via the Internet, by phone or in person. GE Financial Network is a part of GE Financial Assurance Holdings, Inc. (GEFA), which is the insurance and investment business of GE. GEFA has $110 billion in assets under management.

About eHealthInsurance

Founded in 1997, eHealthInsurance ( markets individual, family and small group health insurance and was responsible for the nation’s first Internet-based sale of a health insurance policy. The company has become the #1 destination for purchasing health insurance online by offering a broad selection of health insurance companies and plans nationwide at competitive prices, and delivering unparalleled customer service through qualified agents.

eHealthInsurance is funded by Dell Computer, Goldman Sachs, Kleiner Perkins Caufield & Byers, The Sprout Group (Credit Suisse First Boston), Lightspeed Venture Partners (formerly Weiss, Peck & Greer Venture Partners) and QuestMark Partners L.L.P. The management team and board include former or current executives of Healtheon, PacifiCare, Foundation Health, Aetna, United Healthcare, IBM, MetaCreations, Silicon Graphics, MetLife and other leading healthcare and technology companies. is the registered trademark of eHealthInsurance Services, Inc.

*According to the Health Insurance Association of America, 20 percent of Americans (43 million people) are uninsured.

For More Information:

Marissa Moretti

GE Capital

Phone: 203-961-2290

[email protected]

Emily Fox


Phone: 408-542-4840

[email protected]