Launches Expanded Small Group Health Insurance Offering

Improved service offers small businesses a choice of health plans from leading health insurance companies

Sunnyvale, Calif–(BUSINESS WIRE)–Nov. 11, 1999–, the only Web site offering on-line applications for major medical insurance from a choice of leading companies, today announced it is now offering small businesses the ability to purchase health insurance. This new product line expands the company’s reach beyond individuals to millions of small and medium-sized businesses nationwide.

A recently released Kaiser Foundation study of over 1,900 small businesses found that only 60% of all small firms offer their employees health insurance. This is a stark contrast to larger employers, defined as companies with over 200 workers, who virtually always offer health benefits. The study also found that nearly three-fourths of the small business employers surveyed said that they are worried that health care costs would rise faster than they could afford. provides small businesses throughout California a new array of online services that range from viewing quotes and comparing plans, to choosing optional benefits riders and viewing plan provider networks. Employers can purchase health insurance from premier health care companies including Blue Cross of California, Blue Shield of California, Health Net, Kaiser, Pacificare, and Prudential. The company’s small group product line covers a broad range of quality health plans including health maintenance organizations (HMOs), preferred provider organizations (PPOs), and point-of-services (POS) plans. The service is being rolled out throughout the United States over the next several months.

“We are excited to provide the same convenience and cost savings that our individual consumers enjoy to small businesses,” said Vip Patel, the founder and CEO of “This enhanced service is a direct result of the tremendous demand we have seen for our small group offering. Serving the rapidly growing small business market is part of our overall mission of addressing the health insurance needs of all Americans.” is currently licensed to sell health insurance in states representing 94% of the US population.


Founded in 1997, is the leader in on-line sales of health insurance and the only website that offers online applications for major medical insurance from a choice of leading companies. The company’s proprietary technology was responsible for the nation’s first Internet-based sale of a health insurance policy. is funded by Kleiner Perkins Caufield & Byers (KPCB) and Weiss, Peck & Greer. The management team and board includes former or current executives of Healtheon, Pacificare, Foundation Health, Aetna, United Healthcare, Lincoln National, MetLife and other companies in the field.

For More Information:

Emily Fox



[email protected]