EHealthInsurance Launches First National Health Insurance Affiliate Partner Program

SUNNYVALE, Calif. — April 18, 2001 — eHealthInsurance, the nation’s leading distributor of health insurance to individuals, families and small businesses, today announced that it is launching the eHealthInsurance “Performance Partner Program” for product and services companies that use the Internet as their main distribution channel and revenue source. This program will enable thousands of Web sites to give their visitors access to the free eHealthInsurance service, and to build a new revenue stream.

The eHealthInsurance Performance Partner Program will provide incentives to participants for each new customer who submits a health insurance application to eHealthInsurance through their site. eHealthInsurance will offer expert marketing support, including promotional creative for use in partner sites, as well as the online tools provided by third-party partner Be Free (Nasdaq: BFRE) that are needed to monitor site traffic and applications.

“Partnership programs of this kind have become a popular and successful mechanism for gaining grassroots awareness,” said Gary Lauer, CEO of eHealthInsurance. “Since the inception of this company, we have offered our strategic partners the opportunity to promote our leading health insurance services nationwide. We are excited to extend that partnership opportunity to the thousands of other Web marketers out there to increase their revenue-generating services and build customer loyalty.”

This is the first national affiliate partner program to be offered by a leading online health insurance provider. Web marketers will receive opportunities to earn eHealthInsurance incentives similar to the agreements that eHealthInsurance’s strategic and co-branded partners enjoy. Program participation information can be found at

“eHealthInsurance has become the leader in health insurance distribution across the U.S. because we’ve made it easier for people to find the health insurance plan that best fits their needs,” Lauer said. “We believe that by reaching more people to let them know of the accessibility and affordability of health insurance, that more people will get health insurance and improve their quality of life.”

About eHealthInsurance

Founded in 1997, eHealthInsurance ( markets individual, family and small business health insurance and was responsible for the nation’s first Internet-based sale of a health insurance policy. The company has become the No. 1 destination for purchasing health insurance online by offering the broadest selection of health insurance companies and plans nationwide at the best available prices, and delivering unparalleled customer service through qualified customer service professionals.

eHealthInsurance is funded by Dell Computer, Goldman Sachs, Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners (formerly Weiss, Peck & Greer Venture Partners), QuestMark Partners, L.P. and The Sprout Group (Credit Suisse First Boston). The management team and board include former or current executives of Aetna, Arthur Andersen, Foundation Health, Healtheon, Hewlett Packard, IBM, MetLife, PacifiCare, Silicon Graphics, United Healthcare, Viewpoint Corporation (formerly MetaCreations) and other leading healthcare and technology companies.

About Be Free, Inc. (Nasdaq: BFRE)

The Be Free marketing platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business’s online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free’s industry-leading BFASTSM partner marketing services, businesses manage and track strategic partners and affiliates – compensating these selling partners based on their performance. Be Free’s BSELECTSM service allows a business to convert visitors to buying customers by recommending relevant products in real time. For more information about Be Free and its services, visit is a registered trademark of eHealthInsurance Services, Inc.

To Join the Affiliate Program:

For More Information:

Emily Fox


Phone: 408-542-4840

[email protected]