EHealthInsurance Adds Dental Coverage to its Online Insurance Offerings

Comprehensive Dental Insurance Plans Now Available in 44 States Plus D.C. Via the eHealthInsurance Web Site

Sunnyvale, Calif., April 10, 2002 – eHealthInsurance, the nation’s leading source for individual, family and small business health insurance, is now adding comprehensive dental insurance to its offering for individuals and families. By partnering with Multiflex Dental and Security Life Insurance Company of America, eHealthInsurance will offer dental plans in 44 states plus the District of Columbia that cover preventative, basic and major services, giving consumers the ability to choose from eight different dental insurance plans on its site.

By visiting, consumers can now learn about, compare, apply for and purchase dental insurance plans online. Multiflex Dental will offer three indemnity plans, allowing policyholders to visit any dentist. Security Life will offer three Preferred Provider Organization (PPO) plans and two indemnity plans. Using the convenient online application process, applicants are generally accepted after meeting minor eligibility requirements. Multiflex Dental applicants must be U.S. citizens, and Security Life applicants must be U.S. citizens under the age of 65.

“eHealthInsurance has a proven reputation for successfully using its Web site to distribute health insurance products to people nationwide,” said Michael Brady, director of sales and marketing for MBA, the company that markets and administers Multiflex Dental. “This agreement will continue to illustrate the critical role the Internet plays in bridging the gaps between health insurance companies and consumers.”

“Our partnership with eHealthInsurance creates an important distribution channel for us,” said Gil C. Rohde, Jr., president and chief executive officer of Security Life. “eHealthInsurance has made great progress in marketing and selling health insurance products online, and we are excited to have the opportunity to provide our dental insurance plans to the company’s growing customer base.”

eHealthInsurance recently conducted a study of its current customer base and found 80 percent of the respondents do not have dental insurance, and 70 percent of those people are interested in finding affordable dental insurance.

“The partnerships with Multiflex Dental and Security Life will allow us to respond to the high consumer demand for dental insurance plans,” said Gary Lauer, chief executive officer of eHealthInsurance. “Furthermore, the addition of affordable, comprehensive dental insurance to our current product offerings reinforces our commitment to help consumers address a broad range of their health insurance needs.”

About eHealthInsurance

Founded in 1997, eHealthInsurance ( markets individual, family and small business health insurance and was responsible for the nation’s first Internet-based sale of a health insurance policy. The company has become the No. 1 destination for purchasing health insurance online by offering the broadest selection of health insurance companies and plans nationwide at the best available prices, and delivering unparalleled customer service through qualified customer service professionals.

eHealthInsurance is funded by The Sprout Group (Credit Suisse First Boston), Kleiner Perkins Caufield & Byers, Goldman Sachs, Lightspeed Venture Partners (formerly Weiss, Peck & Greer Venture Partners), QuestMark Partners and Dell Computer. The management team and board include former or current executives of Aetna, Arthur Andersen, Health Net, Healtheon, Hewlett Packard, IBM, MetLife, PacifiCare, Silicon Graphics, United Healthcare, Viewpoint Corporation (formerly MetaCreations) and other leading healthcare and technology companies.

About MBA, Inc. (Multiflex Dental)

Merchants Benefit Administration, Inc. (MBA) was established in 1997 to administer dental, small group health and senior products. MBA provides one-stop administration and customer service for all their clients’ needs. MBA provides a toll-free customer service number to answer any questions you may have and to act as your representative in any problem resolution, if one occurs, with our insurance company partners. Multiflex Dental was created for individuals to have access to the benefits ordinarily reserved for large companies.

About Security Life Insurance Company of America

Security Life is a leading developer of life and innovative dental and vision insurance products which are marketed through partnerships with marketing organizations, third-party administrators, re-insurers, other insurance companies and managed care entities. Security Life is a wholly-owned subsidiary of Security American Financial Enterprise, a Minnesota-based insurance holding company, licensed in 41 states. is a registered trademark of eHealthInsurance Services, Inc.

For more information:

Emily Fox


408) 542-4840

[email protected]

Cameron Rogers

Imagio|JWT for eHealthInsurance

(206) 625-0252

[email protected]