Orlando, Fla. – 2/19/2005
AAA, the organization that helped pioneer and officiate motor sports in the United States until 1955, announced today its return as a major participant in professional auto racing. The motorists’ organization will be the “Official Auto Club” at eleven tracks owned and/or operated by International Speedway Corporation (Nasdaq/NM: ISCA) (ISC), which host NASCAR Nextel Cup Series and Indy Racing League (IRL) events.
AAA is North America’s largest motor club and membership organization with more than 47 million members in the United States and Canada. The not-for-profit association is best known for its legendary roadside assistance, comprehensive leisure travel services, and its advocacy of improved traffic safety and on other consumer issues. AAA also offers members a broad range of discounts through its “Show Your Card” program, as well as insurance and financial products.
“AAA’s reentry to the world of motorsports is an exciting and historic event for our members and for race fans everywhere,” said AAA President and CEO, Robert L. Darbelnet. “Our organization was a major force in the growth and development of auto racing during the first half of the twentieth century, and we look forward to working with ISC to further extend the enthusiasm and fan base for professional auto racing in the twenty-first century.”
“This partnership brings together AAA’s nationally recognized brand and loyal customers with ISC’s premier motorsports events and venues throughout the country,” said Lesa France Kennedy, President of ISC. “In addition, AAA’s return to the industry they helped develop creates additional opportunities for the future growth of motorsports. We are committed to working closely with AAA to help them realize the maximum benefits from our relationship.”
As part of its agreement with ISC, AAA’s well-known and respected logo will appear on track safety and recovery vehicles, as well as on track signs, in racing programs, and in other promotional venues. Tracks will provide space for local AAA clubs to display and present membership services to race fans, and AAA will also offer complementary roadside assistance services to fans during event weekends at ISC tracks.
AAA exited motor sports in the mid-1950’s to concentrate on providing quality automotive and travel services to a rapidly expanding membership, while introducing new membership benefits. Several individual AAA clubs continued their involvement in racing at the local level during this period.
AAA clubs can be visited on the Internet at www.aaa.com.
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 11 of the nation’s major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); California Speedway near Los Angeles; and Homestead-Miami Speedway in Florida. Other track ownership includes an indirect 37.5% interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois. For more information, visit the Company’s Web site at www.iscmotorsports.com.
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