A new report names 21st Century Insurance’s (NYSE:TW) Web site as the second best site among national auto insurers. The study, conducted by leading online financial services benchmarking firm Change Sciences Group based in White Plains, N.Y., ranks the customer experience of 24 leading auto insurance sites for key online activities, such as learning about coverage, getting a quote and purchasing a policy.
“A dramatic gap is opening up between carriers that get it and those that are still struggling to make it easy on consumers,” said Steve Ellis, a Change Sciences partner. “The 21st Century Insurance Web site is consistently good, which clearly means the people at 21st are working hard to make their site as good as it can be.”
Trends uncovered by the study include the following:
— Of sites, 80 percent offer an online rate quote but only 40 percent of sites allow a consumer to follow through on a quote and buy the policy online.
— Three sites currently allow consumers to compare their rates with other carriers. One makes it really easy to do so.
— Two sites are working to clearly communicate with prospects about how they handle claims.
“21st Century Insurance believes it’s simply a good business investment to focus on giving customers the tools they need to make shopping for insurance as easy as possible,” said John L. Ingersoll, Vice President, Marketing, 21st Century Insurance. “That is also why we work hard to provide free, downloadable safety and consumer purchasing guides, and we’re proud to say that all our online services are also available in Spanish.”
The top three sites identified by the study are: (1) Progressive; (2) 21st Century Insurance; and (3) State Farm. For more information about the study, visit: http://changesciences.com/d/research.html.
About 21st: Good people to call
Founded in 1958, 21st Century Insurance Group is a direct-to-consumer provider of personal auto insurance covering over 1.5 million vehicles and with $1.3 billion of premiums in California, Texas, Illinois and six other states. 21st provides superior policy features and 24/7 customer service at a competitive price. Customers can purchase insurance, service their policy or report a claim at www.21st.com or on the phone with our licensed insurance professionals at 1-800-211-SAVE. Service is offered in English and Spanish via both phone and Web, 24 hours a day, 365 days a year. 21st Century Insurance Company and 21st Century Casualty Company are rated A+ by Standard & Poor’s. 21st Century Insurance Company, 21st Century Casualty Company and 21st Century Insurance Company of the Southwest are rated A+ Fitch Ratings.
21st Century Insurance Group is listed on the New York Stock Exchange under the trading symbol TW and is headquartered at 21st Century Plaza, 6301 Owensmouth Avenue, Woodland Hills, CA 91367.