Research and Markets: UK General Insurance Competitor Tracker Q1 2010 In February 2010 AXA Launched A Direct Car Insurance Proposition Under The AXA Brand

Research and Markets( has announced the addition of the “UK General Insurance Competitor Tracker Q1 2010” report to their offering.

The UK General Insurance Competitor Tracker Q1 2010 reviews the major developments among the leading competitors in the UK general insurance market including AXA, Aviva, LV=, RBS Insurance, RSA and Zurich. It includes information on a range of issues including new product launches, new affinity partnerships and other trading relationships.


Information on business performance, new product developments, acquisition activity, new corporate partnerships and other new trading relationships.

Insight on the following competitors: Allianz, AXA, Aviva, Fortis, Groupama, LV=, RBS Insurance, RSA, and Zurich.

Highlights of this title

In February, AXA launched a direct car insurance proposition under the AXA brand. However, the proposition is not a mass market one: AXA will be specifically targeting drivers who have not claimed for eight years.

In February, Groupama announced the launch of a variable commission option as a standard part of its commercial product range for small and medium enterprises (SMEs). Each of Groupama’s products will carry a default commission level, but brokers will be allowed to select an alternative amount of commission from a specified range.

Key reasons to purchase this title

Keep up to date with the new trading relationships that your competitors have entered into including deals with affinity partners.

Understand the new products which your competitors are bringing to market, the main features of these products and the intended target market.

Keep abreast of the insurance company or broker acquisitions that your competitors are making.

Key Topics Covered:


Allianz saw a surprise increase in profits for 2009

Allianz saw a surprise increase in profits for 2009

Allianz Clear launched Insurecom software

Aviva’s profits fell, along with the majority of players

Aviva’s profits went down by around 20% in 2009

AXA got into direct car insurance and saw 2009 earnings challenged by weather events

AXA launched a direct car insurance proposition and now appears on

Bluefin confirmed plans to acquire further brokers

AXA’s 2009 earnings were hit by weather events and the tough commercial market

Fortis saw good top-line growth but more challenging profits

Fortis announced it would hire 550 new employees to assist with its Tesco partnership

Fortis is changing its name to ‘ageas’

Fortis saw top-line growth and a more challenging operating ratio in 2009

Groupama unveiled flexible commissions and re-launched personal accident insurance

Groupama launched flexible commission on commercial SME business

Groupama announced that it would reorganize claims handling

Groupama re-launched personal accident insurance

The private motor account hit Groupama’s profits

Lloyds Banking Group sold its stake in esure

LBG sold stake in esure

LBG recorded a profit of 367m for 2009

NIG joined the home insurance panel of Castle Cover

NIG joined the home insurance panel of Castle Cover

Bodily injury claims ate into RBS profits

RSA extended its repair contracts

RSA extended contracts with Nationwide Crash Repair Centres and DWS Bodyworks

Profits were down at RSA, while premium income held up well

Zurich saw premium income of 2 billion in the UK

Zurich UK General Insurance reported premiums of 2 billion for 2009

For more information visit

Source: Datamonitor