The Progressive Corporation today announced the appointment of Larry Bloomenkranz as Chief Marketing Officer effective April 28, 2008. Mr. Bloomenkranz, 50, joins Progressive from United Parcel Service (UPS), now the world’s largest package delivery service and a leading global provider of specialized transportation and logistics services, where he has been since 1989 when he joined as International Advertising Manager. At UPS, he went on to become Director of International Brand Communications before assuming the position of Vice President of Brand Management, Advertising and Sponsorships. In that role, he was responsible for global brand strategy, identity and advertising, as well as enterprise-wide sponsorships and events. Mr. Bloomenkranz was instrumental in the development of the current UPS brand strategy and identity. He received his bachelor’s of science from the Massachusetts Institute of Technology and his MBA from the Columbia University Graduate School of Business.
“We’re thrilled to have Larry here,” said CEO and President Glenn Renwick. “We look forward to him bringing his 20 years of brand-building experience to bear at Progressive.”
Mr. Bloomenkranz will report to Mr. Renwick.
The Progressive Group of Insurance Companies, in business since 1937, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and products that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. To find an agent or to get a quote, go to www.progressive.com.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).