Allison & Partners
Jordan Fischler, 646-428-0604
Progressive, the country’s third largest auto insurance group, has selected Allison & Partners, a national independent communications firm, as its public relations firm of record.
Allison & Partners will implement a fully integrated communications program focused on both consumer and trade media outreach. The program will promote the overall Progressive brand, as well as its individual product lines including: private passenger auto, commercial auto, boat and personal watercraft, motorcycle and RV.
A key focus of Allison & Partners’ work with Progressive throughout 2008 will surround two major sponsorships the insurer announced this year:
— The Progressive Insurance Automotive X PRIZE–an international competition designed to inspire a new generation of viable, super fuel-efficient vehicles–and Progressive’s funding of the competition’s $10 million prize purse.
— Progressive’s partnership with the Cleveland Indians; the insurer signed a 16-year deal for the naming rights to the ballpark- -now officially named Progressive Field–and became the Official Auto Insurer of the team.
“We’re thrilled to be working with such an established and forward-thinking brand. Progressive’s core values and innovative practices are very much in line with ours,” said Scott Allison, CEO of Allison & Partners. “The company is a strong match for our firm’s experience and expertise and is a great addition to our consumer public relations and marketing group.”
About Allison & Partners
Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information, visit www.allisonpr.com.
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