The Progressive Direct Group of Insurance Companies, which sells auto insurance directly to consumers over the phone and the Internet, announced that it has concluded its search for a primary advertising agency and has selected Arnold Worldwide. Progressive Direct(R), the third largest direct seller of auto insurance in the U.S., has grown an average of 19 percent over the last three years to $4.2 billion.
“We’re extremely pleased to announce that Arnold Worldwide will be our new primary agency,” said Alex Ho, brand development director, Progressive Direct. “All the agency finalists were exceptional; Arnold has the right combination of strategic thinking, creativity and talent that we were looking for. We feel confident that, with their help, we will continue to find compelling ways to help consumers understand what sets Progressive apart and makes us the better choice for their insurance needs.”
“We are thrilled to have Progressive Direct as a client,” said Pam Hamlin, president, Arnold Worldwide. “They are a unique and innovative company and we’re eager to begin working with them and helping to grow their business.”
Roth Associates, New York, managed the agency review process. Doner had been the primary advertising agency for Progressive Direct since 1999.
The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance and number one for motorcycle insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers under the Progressive Direct(R) brand by phone at 1-800-PROGRESSIVE and online at www.progressivedirect.com and www.progressiveseguros.com, a site for Spanish-speaking consumers. Progressive Direct offers consumers conveniences that help make car insurance easier, including comparison rates of other top companies and the ability to shop for, buy and manage their policies by phone or online, 24/7. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. More information can be found at www.progressive.com.
Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like American Legacy Foundation’s truth(R), Royal Caribbean and Jack Daniel’s. Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq:HAVS)(Paris:HAV). Arnold Worldwide represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, and Washington D.C. as well as seven additional service offices. Globally, Arnold Worldwide Partners consists of 12 full-service offices in 6 countries.