Progressive Direct Begins Advertising Agency Review

The Progressive Direct Group of Insurance Companies, which sells auto insurance directly to consumers over the phone and the Internet, announced that it has begun a search for a primary advertising agency. Progressive Direct(SM), the second largest direct seller of auto insurance in the U.S., has grown an average of 19 percent over the last three years to $4.2 billion.

Doner Detroit has been the primary advertising agency for Progressive Direct since 1999. “As one of the largest and most recognized U.S. insurance brands, we are constantly seeking compelling ways to help consumers understand our superior value proposition,” said Alex Ho, brand development director. “We want to review all of our options to ensure future advertising success.”

Roth Associates, New York, has been engaged to manage the agency review process, which is anticipated to be concluded by September. Interested agencies should contact Roth Associates at

The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance and number one for motorcycle insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers under the Progressive Direct(SM) brand by phone at 1-800-PROGRESSIVE and online at and, a site for Spanish-speaking consumers. Progressive Direct offers consumers conveniences that help make car insurance easier, including comparison rates of other top companies and the ability to shop for, buy and manage their policies by phone or online, 24/7. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. More information can be found at