Progressive Blue Returns to Independent Insurance Agents

Big signs, little signs — indoor and out — if it’s in, or in front of, one of more than 30,000 independent insurance agencies around the country, chances are it’s being changed out to highlight the agency’s name, and their affiliation with Progressive, the largest seller of auto insurance through independent agents and brokers in the country.

Earlier this year, Progressive announced that it was returning the Progressive logo, and all the business-building benefit it brings, to the independent agents and brokers who choose to represent the company. The change is highlighted in advertising and sponsorship and is most visibly highlighted on signs around the U.S. To date, Progressive has retrofitted more than 10,000 independent agents’ signs.

According to Jim Lloyd, Progressive’s agency distribution leader, independent agents say signs are second only to Yellow Pages advertising when it comes to local marketing activities that most effectively attract customers to their agencies.

“It’s plain and simple — we want to drive customers to our agents’ doors so that we can grow together for many years to come,” said Lloyd.

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About Progressive

The Progressive Group of Insurance Companies, now celebrating its 70th year in business, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive products and rates that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

More than 30,000 independent agencies sell Progressive products including private passenger auto, Progressive Commercial, Progressive Motorcycle, Progressive RV, etc. Progressive’s agency companies make up a group that is the largest writer of auto insurance through independent agents and brokers in the U.S., based on premiums written. Agents and brokers can log in to to get an at-a-glance summary of everything they need to manage and grow their business, including agent referrals, quotes, customer policy information, state and countrywide news and more. Consumers can find an agent at

Editor’s note: High-resolution images available upon request.