Smartphones are being blamed for the growing number of people using their mobiles while driving, according to Swinton Car Insurance.
A survey of 1200 respondents, conducted online by the car insurance retailer, discovered 52% of Smartphone users are unable to resist a peek when their phone pings, and are checking instant messages and the internet whilst driving. A further 72% of these law breakers seem to be workaholics, and can’t help but check their emails in the car.
The second most common Smartphone distraction is due to the increasing dominance of social networking, as 33% of Smartphone motorists are now updating sites such as Twitter and Facebook on the move, and see time stuck at the traffic lights as valuable time to post on social networking sites.
These findings are even more worrying, as recent figures suggest that the number of serious or fatal road accidents that have occurred when a driver has been using a mobile is up by 80% since driving while on the phone was banned.
Steve Chelton, Insurance Manager at Swinton, said “Drivers need to resist the temptation of checking their Smartphones, as being on the phone whilst driving drastically increases the chance of an accident and poses a serious threat to other motorists and pedestrians.”
— With 603 branches nationwide Swinton is the UK’s largest high street insurance retailer — Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community — Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance — A dedicated team of advisors is on hand at every branch to search a panel of insurers to offer quality cover at competitive rates
Contacts: SKV Communications Jonathan Brook, Caroline Eardley or Mairead Rodden 0161 838 7770 www.skvcommunications.co.uk/