National Television Audience Gets a 'Sneak Peek' at Allstate Your Choice Auto Insurance; New Advertising Previews the Reinvention of Auto Insurance From Allstate

With the help of some Desperate Housewives, an American Idol, the counterterrorism team from 24, and the music of the “King,” Elvis Presley– Allstate is set to give Americans a preview of a new insurance product that could forever change the way consumers purchase auto insurance. The new product, Allstate(R) Your Choice Auto Insurance, breaks the mold of products traditionally offered by many insurers by presenting consumers even more choices, innovative features and enhanced rewards for safe drivers. Consumers will continue hearing about Allstate(R) Your Choice Auto Insurance over the next two weeks on other network programming including FOX’s American Idol, 24 and during upcoming motor sports events…..

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