Inspiring Customers on Their Terms: New Allstate Insurance Agencies Open for Business in Alberta

Gaining momentum in the Alberta market

EDMONTON, May 29 /CNW/ – Today, Tim Currie, Assistant Vice President, Allstate Canada, was on hand for the official grand opening of a new Allstate Insurance Agency in Edmonton, Alberta. Earlier in the day, Currie was in Sherwood Park, Alberta, opening another agency.

In 2007, Allstate announced that it was going to enhance its agent distribution model in order to better respond to customer expectations and to the demands of an evolving marketplace and introduced the new Allstate Insurance Agency.

“Consumers in Alberta are going to notice a substantive difference in the way we do business in the new Allstate Insurance Agency. From the moment a client enters the door, and through every step of the transaction process, they will enjoy an unparalleled customer experience. Consumers told us they placed a premium on exceptional service and we listened. And with our evolution to this model, we are poised to make big inroads in the Alberta marketplace,” Currie said.

The new Allstate Insurance Agency creates a consistent delivery model by providing consumers with access to a team of experienced and knowledgeable Allstate agents who will each be accountable for managing specific aspects of a customer’s needs. In each Agency there will be:

-An Allstate Agent who will create and develop the relationship at new


-An Allstate Agent who will expand the relationship by identifying

additional features to meet changing and evolving insurance needs;


-An Allstate Agent who will strengthen the relationship at renewal

time and provide customer service and support.

Richard Asselin, agency manager of the Edmonton South – Calgary Trail location, said, “We are privileged and excited to be part of Allstate’s new business model. Our agencies are designed to provide Edmontonians with an outstanding level of service by a team of friendly, experienced and highly-skilled agents. When you’re in the neighbourhood, I invite you to drop in and meet our team: Hyun Cheong, Joan Billings, Krystal Cheong, Sheena Hamula, Marisa West and April Lee. You’ll be in “Goods Hands” with Allstate”.

Currently, 94% of the new agencies have been opened and upon the project’s completion later this year, there will be 93 new Agencies in total across Canada, including thirteen in Alberta.

Allstate Insurance Company of Canada produces and distributes home and auto insurance products right across Canada. The “Good Hands Network” enables consumers to contact Allstate through one of our over 500 exclusive community-based agents, directly on-line at, and through the Customer Contact Centre at 1-800- ALLSTATE.

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