Drivers Turn to the Traditional Maps to Find Their Way This Bank Holiday

Drivers are turning away from high tech GPS and satellite navigation devices in favour of the humble A to Z as they make plans to travel this Bank Holiday, says new research from Swinton.

A survey conducted by the leading car insurance broker revealed that a whopping 67% of us prefer old fashioned methods of navigation when going on long car journeys, believing maps and A to Z’s to be more reliable than more modern equipment. 48% of us have been put off using a Sat Nav due to being directed either the longest route to our destination, or sent to a dead end.

However, it seems old stereotypes still exist, as 41% of those surveyed said that they would trust a man’s map reading more than a woman’s, and 32% admitted that they would rather add an extra half hour onto their journey than have to take a blow to their pride by asking for directions.

Steve Chelton, insurance development manager at Swinton said: “It’s interesting to see that the old way is still best for some of us, and that all the high tech gadgets in the world can’t take the place of the good old map! However, we’d urge all drivers embarking on a long car journey this Bank Holiday weekend to plan carefully and make sure that, as far as possible; that they know where they are going. This will reduce stress and panic on busy roads and help reduce accidents, keeping car insurance premiums low.”

About Swinton

— With 580 branches nationwide Swinton is the UK’s largest high street insurance retailer — Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community — Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance — With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates.

Contacts: SKV Communications Anoushka Done, Caroline Eardley or Mairead Rodden 0161 838 7770

SOURCE: Swinton