DriveFit Premium Separates Safe From Dangerous Drivers Through Online Risk- Assessment and Cognitive Training Program

YOQNEAM, Israel, March 5 /PRNewswire/ — CogniFit, Ltd. (, a leader in assessing and training cognitive skills, is introducing its award-winning risk assessment tool designed for auto insurers — DriveFit Premium(TM) — to the North American market.

DriveFit Premium is a web-based interactive program for auto insurers to assess the cognitive, psychomotor and personality skills needed for safe driving. The program tests drivers in 12 areas — including focused attention, reaction time, switching attention, speed estimation, visual scanning, obeying traffic laws, short-term memory, speed of perception, time estimation, distance estimation, risk-taking and concentration — to determine which are most, or least, likely to be involved in an accident.

“DriveFit Premium helps create a unique ‘picture’ of each policyholder’s risk level beyond that of demographic data traditionally used to determine premiums,” said Ed Corbally, director of risk & safety services at CEI, a provider of direct repair program outsourcing to property and casualty companies and driver risk management services. “DriveFit Premium gives insurers a new resource to reduce physical damage payouts and also provides them the option to reward high-scoring drivers with lower premiums.”

After each driver completes an online DriveFit Premium assessment, results are immediately available to insurers for analysis. While each insurer’s risk management system differs, the insurance company compares existing statistics for drivers with similar age, gender, license type and driving experience to those of the new insurance candidate.

“We use a version of DriveFit(TM) to assess what would otherwise be ‘unknown’ risk factors of novice drivers, as they have no driving history,” said Peter Christianson, president of Young Drivers of Canada. “The 30-minute driver assessment tool — which could be completed from home personal computers — adjusts to the unique needs of each driver, improving driving decisions and, in turn, performance on the road.”

The ability to distinguish between drivers and adjust to their unique needs is consistent throughout the DriveFit suite of products, each of which assesses and builds the cognitive, psychomotor and personality skills drivers of all kinds need.

Beyond DriveFit Premium, designed for use by auto insurance companies, the company also has products focused on novice, Senior and fleet drivers. DriveFit-L is designed for use in new driver training centers, departments of motor vehicles and is currently used by thousands of new drivers each year in Canada and the U.K.; Golden DriveFit is designed for those 50 years old and older to keep driving skills sharp; and FleetFit is designed for truck and other vehicle (taxi, limo, etc.) management companies to help evaluate and train each driver.

Learn more about buying licenses to DriveFit Premium, and other DriveFit products, from CogniFit by calling 888-641-2120 or visiting

About CogniFit, Ltd.

CogniFit ( is a pioneer in the assessment and training of human cognitive abilities. The company focuses on developing advanced software tools for consumers and businesses that assess and enhance basic cognitive skills such as memory, perception and attention. Its initial award-winning product offerings are DriveFit and MindFit. DriveFit is a suite of programs aimed at helping to assess and build the cognitive, psychomotor and personality skills needed by novice, senior and fleet drivers. The MindFit family of products helps to assess and build overall cognitive skills for Baby Boomers, seniors and people of all ages.

The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D., international psychology authority and founding director of the Center for Study of Psychological Stress at the University of Haifa.

CogniFit, DriveFit, FleetFit and MindFit are all trademarks of CogniFit, Ltd. All other trade names are the property of their respective owners.

This release is available on the KCSA Worldwide Web site at Goldberg / Shelley PfaendlerKCSA Worldwide212-896-1216 / [email protected] / [email protected]

CogniFit, Ltd.

CONTACT: Lewis Goldberg, +1-212-896-1216, or [email protected], orShelley Pfaendler, +1-212-896-1248, or [email protected], both of KCSAWorldwide, for CogniFit, Ltd.

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