Citigroup today announced that it has adopted the brand name CitiFinancial Auto for its auto finance subsidiaries Arcadia Financial, Ltd., TranSouth Financial Corporation and Auto One Acceptance Corporation. CitiFinancial Auto provides vehicle loans to U.S. consumers via dealerships and the Internet. “We believe this will provide more clarity in the marketplace and allow us and our customers to take full advantage of the considerable strength and name recognition of the CitiFinancial brand.”….
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