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Swinton, the UK’s leading high street insurance retailer is warning motorists to beware of the potentially dangerous effects of in-car navigation systems.

It is estimated that around 14 million drivers now use satellite navigation systems. A survey of 1,200 Swinton car insurance customers showed that one in five had hesitated on a busy road as a result of their sat nav. One in fifty also admitted that their sat nav had either caused or nearly caused an accident.

Following official RoSPA statistics showing that 78% of crashes were caused by driver inattention, researchers from Lancaster University and Royal Holloway are planning to study the impacts of sat navs on spatial attention and memory whilst driving.

Steve Chelton, insurer development manager at Swinton, the UK’s leading high street car insurance retailer said: “We are seeing more drivers making claims for damage to their vehicles after following their sat navs to unsuitable roads. We urge all motorists to use their common sense when approaching a potentially impassable road.

“The authorities are beginning to take this problem very seriously and we are now finding that more and more people are receiving up to six penalty points and substantial fines for driving without due care and attention and putting themselves into dangerous situations after following sat nav instructions.”

About Swinton

– With 580 branches nationwide Swinton is the largest high street insurance broker.

– Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community.

– Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

– With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

Contacts: SKV Communications Anoushka Done, Anna Asamoah or Mairead Rodden 0161 838 7770

SOURCE: Swinton