Auto Insurance Web Sites the Primary Consumer Source for Quotes, Reports Keynote

Ability to Do Research and Get Quotes Primary Driver for Online PurchaseNew competitive intelligence from Keynote Systems (Nasdaq:KEYN), The Internet Performance Authority(R), reports that the Web is the primary resource for auto insurance consumers with 87 percent visiting sites with the intention of obtaining a quote and 58 percent willing to purchase auto insurance online. The results of two companion studies in the Keynote report (the Keynote Customer Experience Rankings for Auto Insurance Web Sites and the Keynote Service Level Rankings for Auto Insurance Web Sites) indicate that auto insurance Web sites that provide comparative quote information and in-depth research have a significant advantage over competitors…..

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