Amadesa Helps Car Insurance Company Progressive Personalize User Experience Online, Win Customers

Amadesa (, the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, announced today that car insurance company Progressive has implemented website optimization solutions from Amadesa to improve upon its online offerings to customers and prospects. Website personalization and optimization is the latest in a string of innovations embraced by the 73-year-old company, which was among the first to change the insurance shopping experience by offering comparison rates on the Web.

Through its partnership with Amadesa, Progressive seeks to drive the most relevant, consistent and personalized experiences to prospects across the United States. Amadesa is honored to be selected as a trusted partner in propelling Progressive’s continued success.

“We are impressed by Amadesa’s entire product offering and the access we have to Amadesa’s top-notch client services team,” said Toby Alfred, Progressive’s acquisition leader. “Progressive’s goal is to continually improve the user experience on our website by providing an easy-to-use portal for customers and prospects. With Amadesa, we can efficiently test and adjust our offerings and messaging to exceed the expectations of those users.”

The Amadesa Customer Experience Suite(TM) delivers end-to-end testing and personalization capabilities to companies in a wide variety of industries including retail, travel, direct marketing, financial services and more. The suite enables e-businesses of all types to maximize revenues, enhance customer engagement, increase conversions and improve return on marketing investments.

“Progressive has long been ahead of its competitors in embracing Internet-based opportunities to better serve customers,” said Rita Brogley, CEO of Amadesa. “We are excited to work with Progressive on its latest initiative — deploying the most complete website testing and optimization tools available.”

About Amadesa Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through personalization and automated content delivery. The Amadesa Customer Experience Suite(TM) offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at

About Progressive The Progressive Group of Insurance Companies makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever, and however it’s most convenient for them — online at, by phone at 1-800-PROGRESSIVE, or in-person with a local agent. Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price, the Snapshot Discount, and a concierge level of claims service. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at (NYSE: PGR).

Media Contact: Courtney Hurst Metis Communications, Inc. 617-236-0500 x11 Email Contact

SOURCE: Amadesa