MetLife was founded in the year 1868, on 24th March, and continued as a mutual organization till the year 2000, when it became public. In the year 1981 a new building was purchased, that was owned by Pan American World Airways(Pan Am), and later came to be known as Pan Am. The headquarters of MetLife was in One Madison Avenue that housed in itself two buildings, which included the famous MetLife Tower. This tower was the tallest building when it was constructed, and consisted of a space of 30 buildings in the United States. There was also an office on the 89th floor of the world trade center, in the northern tower. In the year 2005 MetLife became the largest life insurance company of the United States, when it acquired the Travelers Life and Annuity from the CitiGroup, for $11.8 billion.
Today the company is the leading provider of different financial services, as well as the provider of insurance services. The company had a tagline of "Get Met, it pays ” which was replaced by "Have you met life today?” The company has a popular mascot in the form of Snoop, and has been using the peanuts characters for more than two decades. There are a number of services that are provided by the company, that includes the service of insurance, annuities, automobile, retirement and savings products and services. The operations of the company are spread worldwide, and have its operations in Asia Pacific, Latin America as well as in Europe. The international focus of the company is made on the markets, where there is a popular demand for insurance savings and insurance products. Today MetLife is well recognized as a popular brand name, providing leading marketing positions along with leading marketing positions and financial strengths, and also expertise that help to drive the growth of the future. The company makes all endeavors to bring fairness, honesty and integrity in the policies of the company.
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Today MetLife is considered to be one of the leading providers of the different financial services, providing various kinds of insurance in the form of annuities, automobile and homeowners insurance, and different kinds of saving products services to all corporations and other insituitions. The company has international market also, in Asia Pacific, Latin America and Europe. Most of the international programs of the company are focused on the emerging marketing trends and also on the different demands for insurance, so that there is a rapid growth in savings and investments of the company. MetLife is today one of the emerging markets that provides great focus on the market and also emerging trends on savings and investment products, that are expected to provide growth to the company.
The company always had a corporate vision, to meet the growing needs of the different financial products and services, through out the different economic cycles involved. MetLife has great relationship with millions of customers on the basis of its capital strength, existing relationship with individual customers, thereby making its position among all the customers. It was in the year 2000, that shareholders were added in MetLife, and soon the company transformed itself from mutual to stock ownership, so that public offering was just completed in a span of 18 months.
It was the year 2001, when there was a true test of qualities that defined the core values of MetLife. The core value of the company was evident through the company’s response to the number of tragic events, on September 11.The company made a quick response, and continued serving the customers, communities and different employees of the company. It was in the year, when MetLife became the first Insurance Company to establish itself as a financial holding company, with a chartered bank. There was unparallel distribution of channels and soon MetLife entered the arena of retail marketing as well. It was in the year 2002 that MetLife announced its long standing relationship with Snoopy and the rest are Peanut characters. There has been a new contract signed by the company through which these characters will be appearing in the domestic and international advertising of the company in the next 10 years. The long term goals of the company have made it a recognizable leader throughout the world in order to bring in connectedness and caring in the financial services.
There was a major step in goal realization of the company, when it acquired Travelers Life & Annuity and then City Groups International businesses for $ 12 billion. It was completed on July 1,2005 and the Travelers acquisition made MetLife the largest Life insurer of the United States. MetLife was honored by Working Mother magazine and was rated as “100 Best Companies for Working Mothers,”. In the year 2005, the company was named to Diversitlnc’s list of top 50 companies. It was in the year 2006 that MetLife was named to the National Association for Female Executives’ annual list of Top 30 Companies for Executive Women. It is hoped that in the future MetLife will continue to grow its business, with good focus, innovation and profitability, that is achieved by drawing on reservoir of history that is produced by making an endurance of different products and services, that is based on 138 years of integrity, of social responsibility and also financial strength. Today MetLife is reaching heights of popularity, as it is helping millions f customers, to create their personal safety net.