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Management

President and Chief Executive Officer

Scott Serota is President and Chief Executive Officer of the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation’s largest insurer and managed healthcare provider, covering more than 99 million people – nearly one-in-three of all Americans. It is the largest single processor of Medicare claims in the nation, and holds the world’s largest privately underwritten health insurance contract — the 4.7-million-member Federal Employee Program (FEP).Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before becoming COO, he served as Executive Vice President for System Development, responsible for new business, strategy and the Blue Technology Evaluation Center (TEC), the nation’s leading source for evaluating the safety and efficacy of emerging medical treatments.

From 1993 to 1996, Serota was President and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. He also served as Vice President for Group Operations and Health Care Management with The Prudential Insurance Co., and as Vice President for Health Care Management at PruCare in St. Louis. Before joining The Prudential, he created and led Physicians Preferred Health Inc., a Missouri-based PHO.

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Serota was appointed by President George Bush to serve on the Policy Committee of the White House Conference on Aging, a bipartisan leadership group advising the Administration and Congress on policies, programs and services affecting the nation’s older citizens. He is chairman of the Subcommittee on Health. He also is a member of the American Health Information Community (AHIC), a federally-chartered commission working with the department of Health and Human Services on advancing health information technology, including electronic health records.

He is a founding member of the National Business Group on Health’s Institute on Healthcare Costs and Solutions, and a board member of the Council for Affordable Quality Healthcare and the National Center for Healthcare Leadership. He is also on the board of HRET (Health Research & Educational Trust), Partnership for Prevention, BCS Financial Corporation and the Accrediting Commission on Education for Health Services Administration, and is a member of the American College of Healthcare Executives. He is a member of the Washington University School of Medicine National Council and chairs the School of Medicine’s Alumni Association Health Administration Program.

Serota is a frequent featured speaker at leading business and industry forums, and recently has spoken at the Detroit Economic Club, the Jonathan Club in Los Angeles and the World Healthcare Congress in Washington, D.C.

He earned a bachelor’s degree from Purdue University – was named a distinguished alumnus of the College of Science for 2006 – and a master’s in Health Administration and Planning from Washington University School of Medicine. He is active in a variety of community activities, ranging from youth sports to the Special Olympics.

Vice President, Deputy General Counsel and Asst. Corporate Secretary, Legal and Governance

Paul Brown is Vice President and Deputy General Counsel of the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage for more than 99 million – nearly one-in-three – Americans.

Brown manages the day-to-day operations of a Law Department of 18 attorneys. Along with BCBSA’s General Counsel, Brown provides legal advice to BCBSA’s Board of Directors, Board standing committees, CEO and Association senior staff. He also advises on matters of corporate governance, intellectual property, antitrust and competition, government programs, contracts, employee benefits and employment law.

In addition, Brown provides support in the areas of crisis management, media and government relations, as related to legal issues.

He graduated magna cum laude from the University of Utah with dual bachelors’ degrees in Philosophy and Political Science. He received his law degree, cum laude, from Northwestern University School of Law.

After graduation from law school, Brown served a one-year term as a law clerk to the Hon. James L. Ryan of the United States Court of Appeals for the Sixth Circuit. Prior to joining BCBSA in 2002, Brown was a partner in the Chicago office of Kirkland & Ellis.

He and his wife, Sharon, have three daughters and reside in Wilmette, a suburb of Chicago.

Senior Vice President, Human Resources and Administration

William Colbourne is Senior Vice President, Human Resources and Administration for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage for more than 99 million – nearly one-in-three – Americans.

Colbourne oversees human resources and administrative service support functions, including employee benefit and compensation programs, recruitment, employee relations and training and development. He also supervises meeting services, as well as corporate travel and facilities – managing real estate, physical plant activities and space planning.

Prior to joining BCBSA, Colbourne held management roles in human resources and administration within the insurance and financial services industries.

He earned the Senior Professional in Human Resources and the Professional Academy for Healthcare Management designation. He is a member of the founding board for the National Business Group on Health’s obesity initiative.

Colbourne earned a bachelor’s degree in Industrial Psychology at the State University of New York at Binghamton.

He and his wife, Lee, reside in Deerfield, a suburb of Chicago.

Vice President, Inter-Plan Programs

Frank Coyne is Vice President, Inter-Plan Programs for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage for more than 99 million – nearly one-in-three – Americans.

Coyne is responsible for key National programs that support Blue Cross Blue Shield Plans nationwide, including the BlueCard Program and Blue Plan National Account business. In that capacity, he has responsibility for market research, strategy development, and critical business initiatives that support the Blues’ leadership nationally. He also oversees national business initiatives such as Medicare Advantage, the BlueCard Worldwide Program and Plan pre-sales support services.

Coyne joined the Association in 1985, concentrating primarily on inter-Plan business initiatives. He has led BlueCard and National Account initiatives for nearly 15 years, focusing on business strategy, planning, business policy and performance, program operations, and emerging National Account market requirements.

Coyne earned a bachelor’s degree from Tulane University, and a Masters and Ph.D. from Indiana University.

He resides in Naperville, a suburb of Chicago, with his wife and two daughters.

Vice President, Federal Relations

Jack Ericksen is Vice President of Federal Relations for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage for more than 99 million – nearly one-in-three – Americans.

Ericksen oversees representation of the Association’s policy positions to Members of Congress and other officials. He is responsible for leading the federal lobbying staff in developing and executing winning strategies on federal legislative issues and also heads up the Association’s grassroots advocacy and coalition activities.

Prior to joining BCBSA in 1996, Ericksen was Vice President of Federal Relations for Aetna, where he was responsible for legislative and regulatory issues affecting Aetna’s property/casualty and life companies.

Prior to his service at Aetna, he was Chief Executive of Family Services of Duchess County, New York. Before joining that agency, he directed a juvenile justice program; coordinated drug education for a New York public school system; and served on the New York City Mayor’s Urban Action Task Force.

Ericksen lives in Rockville, Maryland, with his wife Pamela. They have two sons and a daughter.

Ericksen earned a bachelor’s degree at Syracuse University and an MBA at Yale University.

Vice President, Legislative and Regulatory Policy

Alissa Fox is responsible for developing the Association’s policy positions on behalf of the nation’s independent Blue companies. She also counsels Blue Cross and Blue Shield Plans on a wide range of policy issues, with specific expertise in Medicare, Medigap, managed care and insurance-related topics.

Alissa has more than 20 years’ experience in the health policy arena, including 11 years at the U.S. Department of Health and Human Services. During her government career, she last served as Branch Chief, Assistant Secretary for Management and Budget. In this role, she was responsible for analysis of Medicare and Medicaid budgets, as well as legislative and regulatory proposals.

Previously, she served as the Association’s executive director for policy and executive director for congressional relations. She also has extensive consulting experience and led her own firm, Fox Consulting.

BCBSA is made up of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage to more than 99 million people – nearly one in three of all Americans.

Senior Vice President, National Programs

Steve Gammarino is Senior Vice President, National Programs for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing healthcare coverage for more than 99 million people – nearly one-in-three of all Americans.

Gammarino oversees BCBSA’s Federal Employee Program (FEP), which administers the largest privately underwritten health insurance contract in the world – serving more than 4.5 million active and retired federal employees, and with premium income exceeding $18 billion. Under Gammarino’s leadership, FEP has gained more than 1 million members since 1995, and now has more than 55 percent of the Federal market.

He also is responsible for ensuring that Blue Cross and Blue Shield companies are able to provide seamless service to major employers throughout the United States. This program, BlueCard, has grown significantly over the past few years and serves more than 15 million Americans. In addition, he oversees Blue Cross and Blue Shield’s National Labor Office, which coordinates numerous programs with the leadership of national labor organizations nationwide.

Among numerous industry affiliations, Gammarino is a board member and former chairman of the URAC Board of Directors, a healthcare accrediting organization which plays a major role in quality improvement, state and federal regulation and patient safety.

Gammarino received a bachelor of arts from West Virginia Wesleyan College, and has completed course work toward a graduate degree in Technology Management at the University of Maryland.

He and his wife, Marilyn, have two children.

Senior Vice President, Chief Medical Officer, Office of Clinical Affairs

Allan Korn, M.D., is Chief Medical Officer and Senior Vice President for Clinical Affairs for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 99 million – nearly one-in-three of all Americans.

Dr. Korn serves as Medical Director for BCBSA and oversees the Technology Evaluation Center (TEC), an independent, applied health service research organization that uses an evidence-based methodology for the assessment of clinical technologies. He also represents BCBSA with governmental agencies, regulatory bodies and accrediting entities, and oversees the National Council of Physician Executives made up of senior BCBS company physicians that advise the Association.

Before joining BCBSA, Dr. Korn served as Vice President and Chief Medical Officer for Blue Cross and Blue Shield of Illinois. From 1994 until 1996, Dr. Korn was Senior Vice President, Medical Affairs for Premier Health Alliance, where he provided strategic direction and product development for risk adjusted IP and OP clinical data systems. Earlier, he served as a Principal for William M. Mercer, Inc. and as Vice President, Medical Affairs for Healthcare Compare/Affordable Healthcare Network. From 1976 until 1986, he was an internist at St. Mary’s Medical Center in Evansville, Indiana.

Dr. Korn received a Bachelor of Science and Medical Degrees from Tufts University. He completed his internship and internal medicine residency at Chicago Wesley Memorial Hospital and at the Mayo Clinic.

Dr. Korn is certified by the American Board of Internal Medicine, is a Fellow of the American College of Physicians and is a member of the American Medical Association. He a member of the Board of Directors of e-Health Initiative, Bridges to Excellence, is a member of the Hospital Quality Alliance and Ambulatory Care Quality Alliance and sits on the Steering Committees of Prometheus and Connecting for Health. He has served on several Institute of Medicine Roundtables.