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Timeline

1927
Farmers Mutual Automobile Insurance Company is founded on Oct. 3 in Madison, Wis.1938
Both premiums and assets surpass $1 million.

1957
Farmers Mutual offers its own sickness and accident insurance.

1958
Company introduces homeowners insurance and opens American Family Life Insurance Company.

1959
Farmers Mutual enters the computer age with the RAMAC 305.

1961
American Standard begins sales.

1962
Company offers farmowners insurance.

1963
Policyholders give final approval on March 5 to change the company’s name to American Family Mutual Insurance Company.

American Family Insurance Ratings

  • 2.7
    coverage
  • 2.9
    cost
  • 2.3
    service
  • 2.1
    claims
  • 2.5
    overall rating

Based on 63 review – 1 is lowest, 5 is highest

All Reviews | Submit Review | InsuranceUSA Rating System

1965
American Family jingle is copyrighted on July 9.

1969
American Family Financial Services opens.

1975
Commercial Lines is introduced. American Family grows to become the fifth-largest mutual auto insurer.

1981
Assets surpass $1 billion. American Family becomes the fourth-largest mutual auto insurance company.

1985
American Family Brokerage, Inc. opens.

1986
President Dale Mathwich introduces the motto, “Strong, growing and friendly.” American Family posts its first $100 million operating gain.

1992
Policyholders’ surplus exceeds $1 billion.

1994
American Family rolls out its one-of-a-kind catastrophe trailer. The company ranks as the 11th-largest property/casualty insurer.

1996
American Family first appears on the Fortune 500 list at number 403. The company has been on the list ever since.

1997
American Family grows to become the 10th-largest property/casualty insurer in the nation. Assets surpass $8 billion.

2001
American Family Securities, LLC introduces variable products. Assets for American Family Mutual Insurance Company exceed $10 billion.

2002
American Family celebrates its 75th anniversary.