Farmers Mutual Automobile Insurance Company is founded on Oct. 3 in Madison, Wis.1938
Both premiums and assets surpass $1 million.
Farmers Mutual offers its own sickness and accident insurance.
Company introduces homeowners insurance and opens American Family Life Insurance Company.
Farmers Mutual enters the computer age with the RAMAC 305.
American Standard begins sales.
Company offers farmowners insurance.
Policyholders give final approval on March 5 to change the company’s name to American Family Mutual Insurance Company.
American Family jingle is copyrighted on July 9.
American Family Financial Services opens.
Commercial Lines is introduced. American Family grows to become the fifth-largest mutual auto insurer.
Assets surpass $1 billion. American Family becomes the fourth-largest mutual auto insurance company.
American Family Brokerage, Inc. opens.
President Dale Mathwich introduces the motto, “Strong, growing and friendly.” American Family posts its first $100 million operating gain.
Policyholders’ surplus exceeds $1 billion.
American Family rolls out its one-of-a-kind catastrophe trailer. The company ranks as the 11th-largest property/casualty insurer.
American Family first appears on the Fortune 500 list at number 403. The company has been on the list ever since.
American Family grows to become the 10th-largest property/casualty insurer in the nation. Assets surpass $8 billion.
American Family Securities, LLC introduces variable products. Assets for American Family Mutual Insurance Company exceed $10 billion.
American Family celebrates its 75th anniversary.