Denver, Colo., – Online advertisers, feeling the pinch of rising pay-per-click (PPC) costs, are volleying for position in the increasingly popular search engine marketplace — and spending more money to stay there.
But InsureMe, an online insurance shopping service with thousands of affiliate advertisers, counters the escalating PPC expenditures with educational, promotional and monetary incentives that help remove the pressure from its advertisers and put money back in their pockets.
PPC, a historically cost-effective method using popular keyword terms in driving traffic to company Web sites, has become increasingly trendy amongst advertisers of all sizes.
“Increased popularity means more demand, resulting in a cycle of higher bids for competitive terms,” says James Omdahl, InsureMe affiliate manager. “Once a keyword price rises, it rarely settles back down to its original click-through cost.”
To combat the inflated prices affiliates are now forced to pay for PPC advertising, InsureMe stands behind its advertisers with larger than average commissions, education, and marketing efforts that help them work smarter. The company supplies its advertisers with newsletters containing educational, helpful articles; email and phone consultation and support; detailed reports demonstrating traffic volume and progress; and marketing tools to help improve Web site conversion.
“We do whatever we can to help affiliates increase their search engine visibility and profitability,” Omdahl adds. “We want our affiliate partners to succeed, so we equip them with as many tools as possible.”
With one of the most competitive payout schedules in the industry, InsureMe pays its affiliates more than almost any other insurance marketing service.
“Our affiliates appreciate our industry-leading payouts,” Omdahl offers. “It helps them counter the high price of advertising and motivates them to work harder and earn more.”
As for the future of PPC, Omdahl says, “There is still a lot of money to be made there. We know our affiliates can financially succeed as long as they use creative methods and develop innovative PPC campaigns. And we’re here to help them do just that.”
InsureMe, an Englewood, Colorado-based company, is the premier provider of online insurance leads for the insurance industry. The InsureMe service links people shopping for insurance with professionals selling it. The company helps millions of consumers each year find auto, home, life, long term care and health insurance quotes, while providing thousands of insurance agents with leads nationwide.