eHealthInsurance.com, Golden Rule Insurance Company Announce Nationwide Marketing Agreement Covering 23 States

Sunnyvale, CA — November 1999 — eHealthInsurance.com (www.ehealthinsurance.com), the only website that offers online applications for major medical insurance from a choice of leading companies, announced an agreement with Golden Rule Insurance Company to carry Golden Rule health insurance for individuals and families on its Internet site.

As a result of the new agreement, online consumers will be able to purchase Golden Rule health insurance for individuals and families in 23 states through eHealthInsurance.com. Residents in Colorado, Illinois, Maryland, Mississippi, Ohio, and Virginia are already purchasing Golden Rule health plans on eHealthInsurance.com. Golden Rule health plans in the remaining states will be available on the site in the near future.

“The Internet is fast becoming one of our most important resources,” said David Koren, VP of Sales for Golden Rule Insurance Company. “We realize the importance of establishing an online presence with a leader like eHealthInsurance.com.”

“The Golden Rule agreement shows our continued commitment to being the best health insurance destination on the Web.” said Vip Patel, CEO and founder of eHealthInsurance.com. “Customers will now be able to get information and pricing for all available Golden Rule health insurance products and services.”

eHealthInsurance.com offers consumers free quotes from a selection of leading health plans and guarantees the best price for those health plans. Customers can also easily compare the benefits of each plan and find out if their doctors are included in the plan’s provider network. In contrast to other sites, eHealthInsurance.com facilitates the entry of applications directly online and the rapid processing of applications once they are received.

All information is provided in an objective, unbiased manner, and is complemented with a toll free number, (800) 977-8860, that services unique customer questions and needs.

About Golden Rule Insurance Company

Golden Rule Insurance Company is a major provider of health insurance for groups and individuals, life insurance, and annuities. It is rated “A” (Excellent) by A.M. Best, and “AA-” (Excellent) by Standard & Poor’s. These ratings are an indication of financial strength and stability. Since 1940, Golden Rule has provided its policyholders with the best long-term value in the marketplace and maintains its role as a leader and innovator in the insurance industry with the introduction of Medical Savings Accounts and other new products in the 1990s.

About eHealthInsurance.com

Founded in 1997, eHealthInsurance.com (www.ehealthinsurance.com) is the leader in online sales of health insurance, and the only website that offers online applications for major medical insurance from a choice of leading companies. The company’s proprietary technology was responsible for the nation’s first Internet-based sale of a health insurance policy. eHealthInsurance.com is funded by Kleiner Perkins Caufield & Byers (KPCB) and Weiss, Peck & Greer. The management team and board include former or current executives of Healtheon, Pacificare, Foundation Health, Aetna, United Healthcare, Lincoln National, MetLife and other companies in the field.

For More Information:

Emily Fox

eHealthInsurance

408-542-4840

emily.fox@ehealthinsurance.com