CPIC Life, Blue Shield of California and eHealthInsurance Partner to Provide Short-term Coverage Online

<b>Partnership to improve access to affordable health insurance for all Californians in the wake of increased unemployment</b>

San Francisco, November 12, 2001 – Buying short-term health insurance will become easier starting today, thanks to a new partnership agreement between CPIC Life Insurance Company, a wholly-owned subsidiary of Blue Shield of California, and eHealthInsurance, the nation’s leading online source for individual, family and small business health insurance. Through the agreement, eHealthInsurance will now offer CPIC Life’s short-term health insurance online.

“We want to make it as convenient as possible for consumers to research and purchase the CPIC Life health insurance plan that best fits their needs,” said Debra Bowles, president and CEO of CPIC Life. “The superb online resources provided by eHealthInsurance will help us achieve that goal.”

The health insurance marketplace available at www.ehealthinsurance.com includes short-term plans featuring online applications, electronic signature and credit card payment processing. Leveraging this technology, eHealthInsurance can help consumers gain access to coverage to last one to 12 months within 24 hours of application approval. Short-term plan costs in California vary based on age, coverage type and geographic location.

“Short-term health insurance plans are an excellent solution for many people who are in transition,” said Gary Lauer, CEO of eHealthInsurance. “We are delighted to be adding CPIC Life’s short-term plans to the selection of short- and long-term health insurance options available at eHealthInsurance. The Blue Shield family of plans is recognized and trusted by many consumers, and our goal is to provide the best health insurance plans available in the market to meet the needs of each consumer who comes to us, whether for a short period of time or for their long-term primary coverage.”

The ability to purchase CPIC Life’s short-term health insurance plans online is a viable alternative for many of California’s unemployed and students, who are without coverage in the wake of a year-long economic slowdown and continued reports of layoffs. CPIC Life provides individuals with flexible, reliable and affordable coverage for those “in-between” times.

Two payment plans are available when purchasing CPIC Life’s coverage on www.ehealthinsurance.com. Option 1 is a single payment plan that offers coverage from 30 to 185 days, and Option 12 is a monthly payment plan that provides protection for up to 12 months. Both options offer eHealthInsurance customers a range of deductibles, a choice of physicians and prescription drug coverage.

About CPIC Life

CPIC Life Insurance Company, based in San Francisco, was founded in 1954 as a wholly owned subsidiary of Blue Shield of California to issue specialty insurance products for its members. CPIC Life has grown by offering a portfolio of insurance products in California including Group and Individual Term Life, Group Vision Plans, Exec-U-Med medical reimbursement plan, Short-Term Health Option 1 & 12 (also in Arizona and Montana), Stop Loss, and Accidental Death & Dismemberment insurance.

About Blue Shield of California

Founded in 1939, Blue Shield of California is one of the state’s leading healthcare companies. Headquartered in San Francisco, the nonprofit corporation has nearly 2.3 million members, 3,700 employees and more than 20 office locations throughout California. For more information, visit the company’s Web site at www.mylifepath.com.

About eHealthInsurance

Founded in 1997, eHealthInsurance (/) markets individual, family and small business health insurance and was responsible for the nation’s first Internet-based sale of a health insurance policy. The company has become the No. 1 destination for purchasing health insurance online by offering the broadest selection of health insurance companies and plans nationwide at the best available prices, and delivering unparalleled customer service through qualified customer service professionals.

eHealthInsurance is funded by The Sprout Group (Credit Suisse First Boston), Kleiner Perkins Caufield & Byers, Goldman Sachs, Lightspeed Venture Partners (formerly Weiss, Peck & Greer Venture Partners), QuestMark Partners and Dell Computer. The management team and board include former or current executives of Aetna, Arthur Andersen, Foundation Health, Healtheon, Hewlett Packard, IBM, MetLife, PacifiCare, Silicon Graphics, United Healthcare, Viewpoint Corporation (formerly MetaCreations) and other leading healthcare and technology companies.

For more information:

Janette Kennedy
Blue Shield of California
(415) 229-5359
janette.kennedy@blueshieldca.com

Emily Fox
eHealthInsurance
(408) 542-4840
emily.fox@ehealthinsurance.com