American Family recognized again for high-tech innovation

Washington, D.C. (Sept. 13, 2002) – American Family Insurance today received a 2002 corporate Mosaic Award from the American Advertising Federation (AAF) for extraordinary achievement in multicultural advertising and marketing.

“This is a very special honor and a symbol of our company’s commitment to serve our ever-changing marketplace,” said Vice President of Marketing Al Meyer, who accepted the award during the federation’s annual Mosaic Multicultural Expo.

The corporate Mosaic Award recognizes companies that demonstrate the spirit of AAF principals and recommended practices for effective advertising in the multicultural marketplace. McDonald’s and Pepsi-Cola were the only other companies to receive the honor.

American Family was recognized for its efforts to increase market share and brand awareness in multicultural areas using print, radio, television and online advertising.

Earlier this year, the company launched a major advertising campaign commemorating Black History Month. Elements of the campaign included a special tribute to civil rights activist and labor pioneer A. Philip Randolph and the Brotherhood of Sleeping Car Porters, the country’s first African-American labor union, also known as the Pullman Porters.

“The corporate Mosaic Award winners demonstrate, in exceptional ways, the tenets of AAF principals,” said AAF President and Chief Executive Officer Wallace Snyder. “Their corporate case studies presented during the rigorous application process prove that when companies embrace multicultural consumers, the results are win-win.”

Contact
Ken Muth
Media Relations Director
American Family Insurance
Tel: (608) 242-4100, ext. 30680
E-mail: mediarelations@amfam.com