Unitrin Direct Introduces Affordable Auto Insurance to Minnesota

MINNEAPOLIS, July 20 /PRNewswire-FirstCall/ — Unitrin Direct, an auto insurer that is becoming increasingly popular with consumers nationwide for its affordable rates and high-quality customer service, is now selling policies in Minnesota, which will help drivers across the state save money on reliable coverage.

Unitrin Direct uses an innovative, direct business model to reduce overhead and pass savings on to consumers looking for low cost auto insurance. Customers who switch to Unitrin Direct from another carrier for their car insurance save an average of $303.*

“We’re committed to delivering a better auto insurance experience,” said Scott Carter, Unitrin Direct president. “That means offering affordable rates but still providing the personal customer care that lets our policyholders get the help they need quickly.”

One way Unitrin Direct has been able to offer low cost auto insurance and save customers money is by using the latest technology to streamline the insurance process. In May, after enhancing its communication system to electronically link its underwriting, claims and customer service departments, Unitrin Direct received the 2007 IASA Technology Achievement Award, which honors technological applications that solve business challenges in the insurance industry. Earlier in the year, Unitrin Direct redesigned its website: http://www.unitrindirect.com/. It now takes less than 10 minutes for consumers to get a car insurance quote, and gathering information for rate comparisons has never been easier. Customers who prefer to use the phone can get rate quotes and information equally quickly by calling (800) 642-5254.

“Being a leader in insurance technology is a top priority for us,” said Tom Mercer, vice president, marketing. “It gives us the necessary resources to offer our customers a price break and provide easier, faster ways for them to choose coverage that fits their specific needs.”

In its effort to create savings options for its customers, Unitrin Direct will be offering numerous discounts to Minnesotans looking for affordable car insurance. One of the most popular is Esignature, a convenient service that reduces the policy premium by $50 for customers who sign their documents online. Customers can also save up to 25% by paying their policy in full while using a combination of other discounts. **

“We’re excited to bring so many money-saving options to Minnesota,” said Thomas Cruse, Minnesota product manager. “By switching to Unitrin Direct, drivers will get the first-class treatment they’re looking for at an affordable price.”

About Unitrin Direct

Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices, making auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin, Inc. in Chicago, and part of the Unitrin family of companies that has over six million policyholders, $9 billion in assets and is rated “A” (excellent) by A.M. Best Company, a leading provider of financial information for the global insurance industry. The Unitrin Direct companies offer affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. To get a free auto insurance quote, log on to http://www.unitrindirect.com/ or call (800) 642-5254.

*Average savings based on new customers who reported savings between Marchand June 2006.**Discounts not available in all states.

Insurance underwritten by Unitrin Direct Property & Casualty Company and Unitrin Direct Insurance Company. UDP&CC is the underwriter in MN.

Unitrin Direct

CONTACT: Alison Jackson, Marketing Manager of Unitrin Direct,Ajackson@UnitrinDirect.com, +1-760-597-4687

Web site: http://www.unitrindirect.com/