The Secret Priorities of Boaters

Are you worried about the value of your home or the cost of your daily commute? Well, maybe its time to rethink your priorities. In a recent survey of more than 1,000 boat owners conducted by Progressive, a leading boat insurer and the number one seller of personal watercraft insurance in the country, nearly half of boaters surveyed said they bought their boat before they purchased a car or a home.

The result is some pretty happy boaters. While some may believe a “boat owner’s two greatest days are the day he buys his boat and the day he sells it,” most boaters surveyed (38 percent) disagree. In fact, 66 percent of boaters say they “love boating” and describe their overall experience as “smooth sailing.” One in four boaters surveyed even said their biggest worry was simply finding time to use their boat.

So what could be behind all this glee? It seems that many boaters surveyed got into boating during more carefree times in their lives. Nearly a third of boaters surveyed said they bought a boat before they got married (28 percent), had children (30 percent) or even graduated college (19 percent).

Unfortunately, the carefree nature of boaters surveyed may be affecting their practical side. While 70 percent of boaters say they know they should have insurance, even in the off-season, 29 percent admit to having no boat insurance at all.

“A great experience with your boat can quickly turn bad if you’re not properly insured,” said Progressive’s Dominic Mediate. “Things like 24/7 claims service and specialized coverages such as Emergency Towing and Labor and Total Loss Replacement are designed to help get boaters back on the water fast in the event of a loss.”

And you better believe that boaters are not so willing to give up the good thing they have going. Twenty percent of boaters said that they would NEVER sell their boat and six percent went as far as to say they would only sell if threatened with physical harm.

The allure of the water also seems to create a kinship and loyalty among boaters. So much so that 15 percent of boaters say they’re more likely to vote for a political candidate if he/she is a boater. This is especially good news for the GOP, as Republicans are more likely to vote this way (19 percent) compared to Independents (16 percent) and Democrats (15 percent).

For more information, go to www.watercraft.progressive.com.

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and products that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).

Dominic Mediate is available for interview.