— Progressive Direct Works with Universal Studios HomeEntertainment to Promote HD DVD and DVD Releases of “The Fastand the Furious: Tokyo Drift” with Online Sweepstakes andInteractive Video Game; HD DVD Contains Innovative EstimatorBonus Feature
The nation’s third largest auto insurance group, The Progressive Group of Insurance Companies, today announced that its Progressive Direct(R) brand, which is sold by phone and online, has signed a promotional agreement with Universal Studios Home Entertainment to promote the simultaneous HD DVD and DVD releases of “The Fast and the Furious: Tokyo Drift” on September 26, 2006 with an online sweepstakes and interactive video game and is leveraging Progressive Claims Service’s expertise by providing car repair estimates on the HD DVD. This unique “Bonus” feature allows viewers to pick from some of the movie’s select crash scenes and get an on-screen estimate of the vehicles’ damage. The HD DVD will deliver the most advanced interactive features for a movie to date by taking advantage of the flexible HDi(TM) authoring environment and mandatory features only HD DVD guarantees.
“We’re excited to be a part of bringing this movie into the homes of fans everywhere,” said Fred Khoury, marketing manager, Progressive Direct. “Progressive provides fast and accurate repair estimates for our customers, so it was a natural to apply this speed and accuracy to ‘The Fast and the Furious: Tokyo Drift.'”
Progressive Direct is also sponsoring The Fast and the Furious: Tokyo Drift Sweepstakes. People can enter the online sweepstakes, which runs through November 1, 2006, by visiting www.progressivefastandfurious.com or clicking on flash ads featured on several Web sites, including: AOL Movies, Yahoo! Music, Yahoo! Movies, MSN Movies and IMDb. Progressive Direct will award one grand prize winner with a trip to an upcoming Universal Studios movie premiere, including round-trip travel and hotel accommodations. All online entries will also be eligible to win one of 100 “The Fast and the Furious: Tokyo Drift” DVDs.
In addition to registering to win, visitors to the site can get a Progressive Direct insurance quote and experience the world of drift racing by playing Drifting Dragon, Progressive Direct’s first interactive video game.
“The Fast and the Furious: Tokyo Drift” – set in the colorful adrenaline-pumping underground world of drift racing – is the latest installment of the worldwide blockbuster hit franchise “The Fast and the Furious” and its sequel, “2 Fast 2 Furious.”
The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance and number one for motorcycle insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of The Progressive Direct Group of Insurance Companies are marketed directly to consumers under the Progressive Direct(R) brand by phone at 1-800-PROGRESSIVE and online at www.progressivedirect.com and www.progressiveseguros.com, a site for Spanish-speaking consumers. Progressive Direct offers consumers conveniences that help make car insurance easier, including comparison rates of other top companies and the ability to shop for, buy and manage their policies by phone or online, 24/7. More information can be found at www.progressive.com.
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.