The Web site of The Progressive Group of Insurance Companies — www.progressive.com — received multiple honors from the Web Marketing Association (WMA) and Keynote Competitive Research, the industry analysis group of Keynote (Nasdaq:KEYN). Progressive.com was awarded a 2007 “Best Insurance Web Site” WebAward from the WMA for outstanding achievement in Web site development; and ranked #1 in Keynote’s two-part study of auto insurance Web sites.
“We’re thrilled to receive these honors,” said Toby Alfred, general manager, customer acquisition, Progressive. “Progressive sets the standard when it comes to continually innovating the online customer experience. Receiving a WebAward and getting top spots in the Keynote study is true recognition of this effort.”
The WMA was founded in 1997 to help set high standards for Internet marketing and Web site development. It produces the annual WebAward Competition which names the best Web sites in 96 industries; sites are evaluated on seven criteria including design, copy writing, innovation, content, interactivity, navigation, and use of technology. More than 2,400 sites from 40 countries were judged during this year’s competition. This is the fifth WebAward won by Progressive.
Keynote conducted a two-part study of leading auto insurance Web sites:
Customer Experience Rankings for Auto Insurance Web Sites, which examines the online experience of more than 1,500 consumers as they interact with leading auto insurance Web sites. In this study, progressive.com was ranked the #1 Web site overall across 250+ customer experience metrics and was the consistently top ranked site in terms of: product satisfaction; privacy and security; and in the quote and research process, as well as in providing shopping guidance.
Service Level Rankings for Auto Insurance Web Sites, which examines the technical performance of leading auto insurance Web sites, including site reliability (an indicator of being widely available with little to no downtime) and responsiveness (an indicator of how quickly pages are loaded and transactions are completed). In this study, Progressive ranked #1 in reliability.
Progressive is always looking for innovative ways to re-invent the online customer experience to make it easy for people to shop for and buy insurance. It was the first major car insurer in the world to introduce a Web site (1995), first to sell auto policies real-time online (1997) and first to give its customers online access and control of their policies via a customer service site (1998). In 2006, Progressive launched an interactive online claims reporting tool that allows customers to report a claim and track its status from start to finish.
Progressive.com also features the first-ever auto insurance “Rate Ticker,” showing Progressive rates side-by-side with those of other top insurers in real-time, and uses “Talk to Me” Voice Over Internet Protocol technology, allowing online shoppers to speak with a licensed sales representative immediately, over the Internet, with a click of the mouse.
The Progressive Group of Insurance Companies, in business since 1937, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive products and rates that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to www.progressive.com.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).