Progressive Retains Title as Best Insurance Website on Keynote Systems Scorecard

Progressive.com, the car insurance website for Progressive, is once again tops for insurance according to the Keynote?’?® Competitive Research’s Q4 2010 Insurance Carrier Scorecard. Progressive has been the highest-rated insurance website on 16 of the last 17 Keynote Scorecards published since 2000. Keynote Competitive Research, the industry analysis group of Keynote?’?® Systems, Inc. (NASDAQ:KEYN), produces the Scorecard by rating insurance websites based on how easy it is for shoppers to do things like get a quote and buy car insurance.

“We want to make it as easy as possible for our customers to connect with us???‚??from buying insurance to updating and managing their policies,” said Toby Alfred, general manager of customer acquisition at Progressive. “We’re extremely proud of our continued recognition from Keynote for being the best in online insurance.”

According to the Q4 2010 Scorecard, “Progressive has traditionally been one of the most innovative [carriers] when it comes to user experience and the online quoting process.” Scorecard analysts noted the addition of an online chat feature, currently available in 11 states for customers getting an insurance quote, and the Name Your Price?’?® tool that shoppers can use to select the coverages they need at a price that fits their budget.

In addition to being number one overall, Progressive finished first in eight of the nine categories and tasks including:

Functionality

Privacy and Security

Quality and Availability

Get Insurance

View Policy

Check and Pay Bill

Get Service

Learn and Plan

To create the Scorecard, Keynote analysts reviewed websites and interviewed company representatives from 12 well-known insurance companies. Keynote is a leading authority on mobile and Internet sites.

About Progressive

The Progressive Group of Insurance Companies makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever, and however it’s most convenient for them???‚??online at progressive.com, by phone at 1-800-PROGRESSIVE, or in-person with a local agent.

Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at http://www.progressivedirect.com.au.

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price?’?®, the Snapshot DiscountSM, and a concierge level of claims service.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at (NYSE:PGR).