Nearly a third of mobile phone owners browse the mobile Web at least once a month, but most mobile Web sites fall short of delivering the best experience, according to connectivity consulting firm Yankee Group.
With that in mind, the Progressive car insurance group has launched a comprehensive Web site optimized for mobile users. Many of the features on the Progressive mobile Web site are also on Progressive’s free iPhone app, now available for download in the App Store.
By providing both a mobile Web site and an iPhone app, Progressive hopes to make insurance easier and more convenient for a broad range of mobile users, including those with iPhones as well as people who access the mobile Internet through one of the hundreds of other Web-enabled handsets on the market.
Many features of the iPhone app and mobile site are useful regardless of whether a person is insured by Progressive. Others are designed to make it easier for Progressive customers to manage their insurance.
On both the iPhone app and the mobile Web site, people can:
See crash test results and recall notices
Compare the relative costs of insuring different cars
Find nearby agents’ offices on an interactive map
Request a quote
Watch Progressive TV commercials
See a copy of their insurance ID card
On the mobile Web site, people can also sign up to receive mobile alerts for payment information, like due dates and electronic payment deductions.
For claims reporting, the Progressive iPhone app sends the information directly to Progressive where a claims representative gets to work on it right away. This is different from apps that gather information that a customer later has to report to their insurance company.
Quotes Matthew Lehman, Progressive Web Experience Director “Our research shows us that Progressive customers are more likely than the general population to have smart phones and are significantly more likely to use those phones for financial transactions, including paying insurance bills. In short, our customers expect to interact with us not only from their PCs, but increasingly from their phones as well. Our mobile Web site and iPhone app are designed to give our customers and potential customers the access and convenience they want.”
“We want to give our customers the easiest and best possible mobile Internet experience we can. Expect our mobile offerings to get even better over time as we continue to refine, enhance and expand them.”
Other Resources Read our latest blog posts about the Progressive iPhone App Download the Progressive iPhone app
About Progressive The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle and personal watercraft policies, and a market leader in commercial auto insurance based on premiums written.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).