New Discount for Online Auto Insurance Shoppers

VISTA, Calif., March 23 /PRNewswire-FirstCall/ — As part of its ongoing commitment to providing high-quality auto insurance at affordable rates, Unitrin Direct is offering an instant $50 discount in 17 states for customers who use Esignature, a convenient online service that lets you sign policy documents at http://www.unitrindirect.com/.

“One of our main goals at Unitrin Direct is to continually seek new ways to provide a terrific value on outstanding car insurance coverage,” says Unitrin Direct President Scott Carter. “With Esignature, consumers not only save money instantly, they do it with the knowledge that they have a trusted company behind them that prioritizes customer service.”

The Esignature discount is automatically deducted from the car insurance rate when customers get a free, no obligation online quote by going to the “Get A Quote” box at http://www.unitrindirect.com/ and typing in their zip code. The auto insurance company offers another savings of $25 at the first policy renewal. People who prefer to speak directly to a licensed expert can get a quote by phone at (800) 642-5254. When they buy a policy, they can still receive the discount by signing online.

“Esignature not only puts money in your pocket, it also lets you bypass the hassles and delays that often come with auto insurance paperwork,” says Bill Caldwell, vice president, product. “This is just another way Unitrin Direct is making it faster and easier for people to save money on car insurance.”

The Esignature discount was introduced in South Carolina and Virginia last year, and it proved so popular that Unitrin Direct has expanded it to customers seeking low cost auto insurance in 15 new states: Arizona, Washington, Colorado, Connecticut, Illinois, Indiana, Maryland, Michigan, Missouri, New Jersey, Ohio, Oregon, Pennsylvania, Texas and Wisconsin. Customers who switch to Unitrin Direct save an average of $303.*

About Unitrin Direct

Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices. The company makes auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin, Inc. in Chicago, and part of the Unitrin family of companies that has over six million policyholders, $9 billion in assets and is rated “A” (excellent) by A.M. Best Company, a leading provider of financial information for the global insurance industry. Unitrin Direct offers affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. To get a free auto insurance quote, log on to http://www.unitrindirect.com/ or call (800) 642-5254.

Insurance is underwritten by Unitrin Direct Property & Casualty Company and Unitrin Direct Insurance Company.

*Average savings based on new customers who reported a savings between

March and June 2006.

Unitrin Direct

CONTACT: Alison Jackson, Marketing Manager of Unitrin Direct,+1-760-597-4687, Ajackson@UnitrinDirect.com

Web site: http://www.unitrindirect.com/