LV Announces Strong Performance in First Half of 2010

AssuranceAmerica Corporation (OTCBB:ASAM) announced today that Sheree Williams has joined AssuranceAmerica Corporation as its Senior Vice President and Chief Financial Officer effective September 13, 2010.

Ms. Williams was most recently VP of Finance at 21st Century Insurance and Financial Services (previously AIG Agency Auto), a $1 billion business unit, which included non-standard automobile insurance. Her previous experience includes Senior Vice President of Finance and Senior Vice President of Logistics for Swift Denim as well as Corporate Controller for Tom’s Foods, Inc.

According to Guy Millner, CEO, “We are fortunate to have Ms. Williams join AssuranceAmerica. Her experience in the non standard automobile insurance business together with her financial, planning and operational background will add depth to our staff and assist the Company in accomplishing its corporate objectives.”

AssuranceAmerica Corporation focuses on the specialty automobile insurance marketplace, primarily in Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, Texas, Arizona and Indiana. Its principal operating subsidiaries are AssuranceAmerica Managing General Agency, LLC (“MGA”), which markets the company’s insurance products through over 2,600 participating independent agencies, AssuranceAmerica Insurance Company (“Carrier”), and TrustWay Insurance Agencies, LLC (“Agency”), which primarily sells personal insurance policies through its owned and affiliated retail agencies.

This press release includes statements that may constitute “forward-looking” statements. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements, as discussed in the Company’s filings with the U.S. Securities Exchange Commission (SEC). Historical results are not indicative of future performance.