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As tricked-out name tags, retro hair styles, and “I Heart Insurance” buttons sweep the nation, Floridians have the chance to compete for a spot alongside Progressive’s helpful insurance expert, Flo, to star in a national ad.

Flo helper-hopefuls in the greater Miami area will have the opportunity to try out in-person at the Miami Design Preservation League on February 18 and 19 from 10 a.m. to 7 p.m. Video try-outs can also be submitted at www.helpflo.com through March 21.

“It’s been really busy in our Superstore and I’m psyched to have an extra pair of hands to help all of my friends, I mean, our customers,” said Flo, Progressive’s always-happy-to-help insurance clerk. “If you’re friendly, hard working, and love insurance???‚??after all, who doesn’t???‚??try out!”

“The Superstore and Flo are a reflection of our products and the service we give our customers,” says Larry Bloomenkranz, Progressive’s Chief Marketing Officer. “We’re looking for someone who is unique, likeable, and can put their own twist on being a Superstore employee. We can’t wait to see the talent in Miami.”

Entrants will be judged on a variety of criteria including their overall appeal and how engaging they are, camera presence, and originality. Visit the Web site for the Official Rules.

America will vote on the top 10 semi-finalists at www.helpflo.com and narrow the field to three. The three finalists will then be flown to Los Angeles for a live try out with Flo.

For more information:

Visit www.helpflo.com;

Become a fan at http://www.facebook.com/helpflo; or

Follow us on Twitter at @progressive.

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).

No Purchase Necessary. Void where prohibited. Contest runs 1/25/10 – 3/21/10. Open to adult residents of the U.S. Official rules at helpflo.com. Progressive Marketing, 300 North Commons Blvd, Mayfield Village, OH 44143.