Google Complies With Response Insurance Request to Stop Suspected Trademark Infringement in Search Results

MERIDEN, Conn., May 3 /PRNewswire/ — Response Insurance, a national direct-to-the-consumer auto insurer, gained the cooperation of Google to stop a company suspected of violating the Company’s federally registered trademark RESPONSE INSURANCE by using the name to link to a non-Response Insurance sponsored web site. However, the practice employed by that company — AutoandHome.com — appears to continue with other insurers, among them Allstate, Nationwide, Travelers, The Hartford, Erie, and Liberty Mutual.”Competition is healthy, but only when everyone plays by the rules,” said Mory Katz, Chairman and CEO of the Response Insurance Group…..

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