Ameriprise Financial Chosen As New Name for American Express Financial Advisors

Insurance and Asset Management Businesses to be Rebranded RiverSourceThe American Express Financial Advisors (AEFA) unit of American Express Company (NYSE:AXP) today announced that as part of its spin-off from American Express it will adopt the new name Ameriprise Financial. The new Ameriprise Financial logo is based on a compass, symbolizing how the company provides direction and helps its clients navigate their financial futures…..

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