Eight out of ten drivers name their car, according to a survey of 1,600 customers by Swinton, the UK’s leading high street retailer of car insurance.
Men were much less likely to name their cars, with fewer than half giving their vehicle a pet name compared to 88% of women.
When choosing a name the most important factor was the car colour, followed by the manufacturer. Not surprisingly 13% of names were influenced by a favourite celebrity and 4% admitted naming their car after a previous lover.
The poll also uncovered that 81% of male drivers referred to their car as being female and 91% of women referred to their car as being male.
Some of the strangest car names that came out of the poll were: Black Beauty, Bettie Banana, Tin Tin and Road Runner.
Steve Chelton, Insurer Development Manager for Swinton car insurance, said: “Drivers can quite easily become emotionally attached to their vehicles, and giving an affectionate name is the first step in this process.”
– With 580 branches nationwide Swinton is the UK’s largest high street insurance retailer
– Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
– Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
– With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates
Contacts: SKV Communications Michael Travers or Anoushka Foster 0161 838 7770 www.skvcommunications.co.uk
SOURCE: Swinton Insurance